Social Media Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan Vertex IT Solutions Full time

Direct message the job poster from Vertex IT Solutions

HR Manager|Talent Aquisition Lead| Business Development Executive|

We are seeking a creative and strategic Social Media Manager to lead the planning, execution, and optimization of our social media presence. In this role, you will be responsible for developing content strategies, managing day-to-day social media activities, and engaging with our online community to strengthen brand awareness and drive engagement.

Key Responsibilities:

  • Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
  • Plan, create, and schedule engaging and brand-aligned content
  • Monitor social media trends, insights, and platform changes to improve performance
  • Manage social media calendars and ensure timely delivery of campaigns
  • Engage with followers, respond to comments/messages, and build community
  • Collaborate with design, content, and marketing teams to align messaging
  • Analyze performance metrics and prepare reports to measure effectiveness
  • Oversee paid social campaigns, including targeting, budgeting, and performance tracking
  • Stay updated with competitors and industry benchmarks

Requirements:

  • Proven experience as a Social Media Manager or similar role
  • Strong understanding of various social platforms and their algorithms
  • Excellent written and verbal communication skills
  • Creative mindset with an eye for detail
  • Experience with analytics tools like Meta Business Suite, Google Analytics, Hootsuite, or Buffer
  • Basic graphic design/video editing skills (Canva, Adobe Suite, etc.)
  • Ability to multitask and work in a fast-paced environment
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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