Digital Marketing Manager

Digital Marketing Expert (Onsite – Lahore, Pakistan) | 3+ Years Experience RequiredAbout the Role

We are hiring a results-driven Digital Marketing Expert with 3+ years of hands-on experience in managing high-budget ad campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and Snapchat. This is an onsite, full-time role based in Lahore and offers a competitive salary package, a growth-oriented work environment, and immediate onboarding.

You will lead digital advertising efforts, drive paid growth, optimize the full marketing funnel, and implement data-backed strategies for clients in investment management and e-commerce sectors. Your work will directly impact performance KPIs and ROI.

Key Responsibilities

Multi-Channel Campaign Execution: Plan, launch, and manage paid campaigns across Google, Meta, TikTok, and Snapchat to meet business goals.

Funnel Optimization: Continuously optimize each stage of the marketing funnel — from awareness to conversion — including ad creatives, targeting, landing pages, and CTAs.

Competitor Analysis: Conduct in-depth competitive research and benchmarking to identify gaps, opportunities, and differentiate campaign strategies.

KPI Tracking & Analytics: Monitor key metrics (CTR, CPC, CPA, ROAS, conversions) and use tools like Google Analytics, Ads Manager, and Data Studio to drive insights.

Budget Management: Strategically manage large advertising budgets and optimize spend allocation for maximum return on ad spend.

Performance Reporting: Generate regular performance reports and present actionable insights and strategy recommendations to internal teams and leadership.

Cross-Team Collaboration: Work with creative, content, and product teams to align messaging and ensure cohesive, high-converting customer journeys.

Platform & Trend Awareness: Stay ahead of platform algorithm changes, ad formats, policy updates, and emerging tools or trends in paid media.

Qualifications

Experience: Minimum 5 years in digital marketing or paid media roles, with a proven track record managing high-budget campaigns across multiple platforms.

Platform Expertise: Proficient in running and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, and Snapchat.

Conversion & Funnel Knowledge: Deep experience in CRO, A/B testing, retargeting, and end-to-end funnel optimization.

Competitor Intelligence: Strong skills in market research and competitive analysis to inform strategy, positioning, and creative decisions.

Analytical Tools: Comfortable using tools like Google Analytics, Meta Ads Manager, TikTok Ads Dashboard, and Data Studio.

Industry Focus: Hands-on experience in investment management or e-commerce sectors is mandatory. Understanding of industry-specific nuances and compliance is a plus.

Certifications: Google Ads Certification, Meta Blueprint Certification, or related credentials are preferred.

Communication Skills: Excellent verbal and written communication. Able to present data insights clearly and work collaboratively in an onsite team environment.

Location: Must be based in Lahore and able to work onsite full-time. Immediate availability is strongly preferred.

What We Offer

Competitive Compensation: Attractive salary package based on experience and expertise.

Growth Opportunities: Hands-on exposure to high-budget campaigns and access to continuous learning and certification support.

Collaborative Environment: Supportive team culture where performance, creativity, and initiative are highly valued.

Impactful Work: Work on meaningful projects in fast-moving sectors like investment management and e-commerce with real business outcomes.

Immediate Hiring: Fast-tracked selection process for quick onboarding.

How to Apply

• Send your CV and a brief cover letter highlighting your experience in managing multi-platform campaigns and conducting competitor research. Include any relevant certifications in your application.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesMarketing Services

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