
Digital Marketing Manager
2 days ago
Digital Marketing Expert (Onsite – Lahore, Pakistan) | 3+ Years Experience RequiredAbout the Role
We are hiring a results-driven Digital Marketing Expert with 3+ years of hands-on experience in managing high-budget ad campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and Snapchat. This is an onsite, full-time role based in Lahore and offers a competitive salary package, a growth-oriented work environment, and immediate onboarding.
You will lead digital advertising efforts, drive paid growth, optimize the full marketing funnel, and implement data-backed strategies for clients in investment management and e-commerce sectors. Your work will directly impact performance KPIs and ROI.
Key Responsibilities
Multi-Channel Campaign Execution: Plan, launch, and manage paid campaigns across Google, Meta, TikTok, and Snapchat to meet business goals.
Funnel Optimization: Continuously optimize each stage of the marketing funnel — from awareness to conversion — including ad creatives, targeting, landing pages, and CTAs.
Competitor Analysis: Conduct in-depth competitive research and benchmarking to identify gaps, opportunities, and differentiate campaign strategies.
KPI Tracking & Analytics: Monitor key metrics (CTR, CPC, CPA, ROAS, conversions) and use tools like Google Analytics, Ads Manager, and Data Studio to drive insights.
Budget Management: Strategically manage large advertising budgets and optimize spend allocation for maximum return on ad spend.
Performance Reporting: Generate regular performance reports and present actionable insights and strategy recommendations to internal teams and leadership.
Cross-Team Collaboration: Work with creative, content, and product teams to align messaging and ensure cohesive, high-converting customer journeys.
Platform & Trend Awareness: Stay ahead of platform algorithm changes, ad formats, policy updates, and emerging tools or trends in paid media.
Qualifications
Experience: Minimum 5 years in digital marketing or paid media roles, with a proven track record managing high-budget campaigns across multiple platforms.
Platform Expertise: Proficient in running and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, and Snapchat.
Conversion & Funnel Knowledge: Deep experience in CRO, A/B testing, retargeting, and end-to-end funnel optimization.
Competitor Intelligence: Strong skills in market research and competitive analysis to inform strategy, positioning, and creative decisions.
Analytical Tools: Comfortable using tools like Google Analytics, Meta Ads Manager, TikTok Ads Dashboard, and Data Studio.
Industry Focus: Hands-on experience in investment management or e-commerce sectors is mandatory. Understanding of industry-specific nuances and compliance is a plus.
Certifications: Google Ads Certification, Meta Blueprint Certification, or related credentials are preferred.
Communication Skills: Excellent verbal and written communication. Able to present data insights clearly and work collaboratively in an onsite team environment.
Location: Must be based in Lahore and able to work onsite full-time. Immediate availability is strongly preferred.
What We Offer
Competitive Compensation: Attractive salary package based on experience and expertise.
Growth Opportunities: Hands-on exposure to high-budget campaigns and access to continuous learning and certification support.
Collaborative Environment: Supportive team culture where performance, creativity, and initiative are highly valued.
Impactful Work: Work on meaningful projects in fast-moving sectors like investment management and e-commerce with real business outcomes.
Immediate Hiring: Fast-tracked selection process for quick onboarding.
How to Apply
- Send your CV and a brief cover letter highlighting your experience in managing multi-platform campaigns and conducting competitor research. Include any relevant certifications in your application.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesMarketing Services
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