Digital Marketing Manager

1 week ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time
Expert Digital Marketing Specialist

We are seeking an expert in digital marketing with hands-on experience in running cost-effective online campaigns and marketing strategies.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies across multiple platforms to drive business growth.
  • Plan, manage, and optimize successful pay-per-click advertising campaigns to achieve maximum ROI.
  • Conduct thorough keyword research, identify negative keywords, and exclusion of poor-quality keywords to improve campaign performance.
  • Design and implement A/B testing and multivariate tests to assess outcomes and improve campaigns.
  • Analyze campaign data using data analytics tools to inform optimization decisions.
Requirements
  • Hands-on experience with Google Ads and Facebook Ads.
  • Proven track record of success in managing and optimizing pay-per-click advertising campaigns.
  • Strong knowledge of data analytics tools and ability to analyze campaign data.
  • Excellent communication and project management skills.
  • Able to work independently and as part of a team.
Description

This role involves developing and implementing online marketing strategies to increase brand awareness, drive website traffic, and boost sales.

In this role, you will be responsible for:

  • Content Creation: Develop engaging and informative content for various marketing channels.
  • Email Marketing: Design and deploy targeted email campaigns to subscribers and customers, using email marketing automation tools.
  • Data Analysis: Use data analytics tools to measure campaign performance, track key metrics, and inform optimization decisions.
  • PPC Management: Manage and optimize pay-per-click advertising campaigns on Google Ads and Facebook Ads, to achieve maximum ROI.

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