Assistant Manager Strategy

1 day ago

Karachi, Sindh, Pakistan GroupM Full time
GroupM is the world's largest media investment company and is part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager Strategy & Client Services to join us within our Entertainment, Sports & Partnerships (ESP) unit. In this role, you will learn to work with clients, develop amplification plans, and support content creation and production activities across entertainment and sports sectors. Your work will help drive meaningful client engagements, support strategic initiatives, and contribute to successful branded content campaigns. You will work closely with internal agencies such as Mindshare, T&Pm, Essence Mediacom & Wavemaker planning/buying teams in Pakistan. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to the Business Manager - Strategy & Client Services. 3 best things about the job:
  1. Drive the innovation, content and partnership agenda on GroupM clients - craft award-winning marketing initiatives that stretch from production innovation to the last retail mile and everything in-between.
  2. No one day is the same as you will interact with a variety of stakeholders including clients from different functions beyond marketing, production houses, IP rights holders, and partner agencies.
  3. Direct rapport with the very senior management team within the client organization to proactively suggest and source opportunities.
In this role, your goals will be: In three months: Onboarding & Learning Phase
  • Familiarize yourself with the company, clients, and internal teams. Begin learning the fundamentals of client servicing, strategy development, and content creation.
  • Client & Internal Team Onboarding: Get introduced to key clients, project teams, and internal stakeholders.
  • Understand the ESP unit's offerings, including strategies for content amplification, partnerships, and production.
  • Training & Process Familiarization: Undergo initial training on content creation, amplification strategies, and production processes in entertainment and sports.
  • Assisting with Client Communication: Begin supporting senior team members in client communication, scheduling meetings, and handling basic requests.
  • Assist with preparing client reports, presentations, and meeting notes.
  • Shadowing & Observation: Observe client meetings and brainstorming sessions to understand how strategies are developed.
  • Learn how content and production teams collaborate and contribute to project delivery.
In six months: Active Contribution & Support
  • Begin taking on more responsibility in client servicing, strategy development, and execution of campaigns under supervision.
  • Client Servicing & Project Management: Start managing smaller client accounts or projects under the supervision of senior team members.
  • Handle client requests, track deliverables, and ensure timelines are met.
  • Developing Amplification Plans: Assist in creating strategic amplification plans, including social media and digital activation strategies.
  • Collaborate with the team to develop campaign content briefs, ensuring alignment with client objectives.
  • Internal Reporting & Feedback: Track campaign performance metrics and provide basic analysis for ongoing campaigns.
  • Prepare regular reports for clients, outlining project status, performance, and actionable recommendations.
In 12 months: Taking Ownership of Smaller Campaigns & Client Accounts
  • Take more independent ownership of specific client projects, amplifying your role in strategy and execution.
  • Client Strategy & Relationship Building: Start building strong relationships with clients, becoming their point of contact for specific campaigns.
  • Participate in strategy development, offering insights and ideas to improve client campaigns.
  • Managing Campaign Execution: Own smaller projects from start to finish, including content creation, production schedules, and partner coordination.
  • Lead internal teams to ensure client deliverables are met according to agreed timelines and budgets.
  • Partnership Engagements: Begin identifying potential partnerships and sponsorships in the entertainment and sports sectors.
  • Support negotiations and work on partnership activations with guidance from senior managers.
  • Independently manage client accounts, developing strategies and executing content projects, with increased responsibility for driving results and managing client expectations.
  • Client Relationship Management: Take full ownership of key client accounts, maintaining proactive communication and ensuring client satisfaction.
  • Work closely with clients to assess their long-term goals and provide strategic guidance on future campaigns.
  • Strategic Amplification & Partnerships: Independently develop amplification strategies for larger-scale campaigns, incorporating cross-channel tactics.
  • Identify and build new partnership opportunities to drive value for clients in the entertainment and sports domains.
  • Mentorship and Collaboration: Actively participate in team building sessions and contribute to brainstorming sessions and strategy meetings.
What your day looks like at GroupM:
  • Align daily tasks with the line manager to ensure clear priorities.
  • Work closely with direct team members to synchronize on shared deliverables.
  • Define, refine, and unlock deliverable details and outline next steps.
  • Organize and lead brainstorming sessions, capturing actionable insights for implementation.
  • Collaborate with planning, buying, and digital teams to develop effective plans.
  • Work with cross-team resources to gather information crucial for task execution.
  • Prepare ideation documents to facilitate internal alignments.
  • Create visually compelling and content-aligned decks for communication and storytelling in close coordination with the line manager.
What you will need:
  • Demonstrate curiosity to be a strong strategic and conceptual thinker.
  • Skilled at nurturing and leading the development of integrated ideas.
  • Inspire creativity in our agency product and teams along with a passion for digging deep to unlock meaningful insights.
  • Collaborative spirit with self-confidence; able to hold a room while effectively marrying rigor with imagination.
  • Enjoy the cultivation of relationships.
  • Excellent interpersonal skills – ability to communicate effectively at all levels, internally/externally, formally & informally.
  • Strong listening, writing and presentation skills; proficient in PowerPoint, Word and Excel.
Minimum Qualifications
  • Minimum undergraduate degree in Business, Media or Mass Communication.
  • 1 year in Creative/Media Agency, Production House, or Broadcast Sales experience.
More about GroupM GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM is an equal opportunity employer. We view everyone as an individual and understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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