Senior Manager Channel Planning

2 days ago

Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full time

Department & Function: Sales & Distribution

Position: Senior Manager Channel Planning & Acquisition

Location: Islamabad

Reporting to: HOD Sales & Distribution

Job Type: Permanent

Job Purpose:

  • Development & Management of Conventional Sales channels in line with Business requirements. Management includes preparation of policies & procedures for smooth functioning of sales channels, coordination with all departments & regional commercial teams on matters related to Sales & Distribution

Job Responsibilities:

  • Strategic Channel Planning for Subscriber Growth: Lead the formulation and execution of comprehensive channel strategies for subscriber acquisition, recharge growth, and market penetration.
  • Product Availability & Market Penetration: Develop nationwide strategies to ensure optimal product availability, supporting growth in mass segment recharge through efficient resource allocation and investment management.
  • KPI Formulation, Target Setting & Performance Alignment: Develop and align KPIs and target-setting frameworks with organizational objectives, ensuring continuous monitoring and achievement of performance goals.
  • Franchise & Retail Channel Optimization: Design and implement strategies to strengthen franchise and retail networks, ensuring product availability and effective trade policies & promotions
  • Budget Planning & ROI Management: Oversee nationwide sales and distribution budget planning, ensuring efficient resource allocation and healthy ROI for business partners.
  • Digital Transformation of Distribution Networks: Spearhead the transition from traditional to digital platforms, overseeing channel-related system development projects to enhance business continuity and efficiency.
  • Innovation & Revenue Diversification: Develop new business avenues such as broadband (FTTH), integrating channel strategies with go-to-market plans to drive incremental revenues.
  • Resource Empowerment for Execution: Conduct comprehensive diagnostics to identify performance gaps, support regional teams with actionable solutions, and facilitate smooth execution of strategies.
  • Sales Quality & 4G Development: Drive initiatives to improve sales quality and 4G penetration, leveraging analytics and trade promotions to ensure consistent growth and customer retention.
  • Channel Insights & Predictive Analytics: Implement advanced analytics for sales trend monitoring, predictive modeling, and competitive insights to inform strategic decisions and optimize channel performance. Responsible for Weekly/Monthly/Quarterly/Yearly management S&D business updates & reporting

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

  • In principle have a minimum of Bachelor's Degree or above

Work Experience:

  • Minimum Experience: 4 yrs. or Above
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