Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan BunjojaEnterprises Full time

Direct message the job poster from BunjojaEnterprises

Operations & Marketing Lead @ Bunjoja | BBA in Marketing

Company Description

BUNJOJA is a Lahore-based food and beverage retail company specializing in crispy broast and fresh buns, inspired by Arabian cuisine. Founded in 2022, the company has expanded to four branches and has a team of 11-60 employees. BUNJOJA emphasizes food safety and hygiene through regular staff training sessions. The company actively engages with the community by offering internship opportunities in various fields. With the motto "Taste That Stays," BUNJOJA is committed to delivering memorable culinary experiences.

Key Responsibilities

  1. Brand Marketing: Develop and execute brand campaigns across digital, in-store, and outdoor platforms that amplify Bunjoja's voice, emotions, and product appeal.
  2. Social Media & Content: Lead Meta/Instagram campaigns, influencer collaborations, and story-driven content that resonates with local culture and consumer love for food.
  3. Performance Marketing: Analyze campaign ROIs and optimize Meta Ads, Google Ads, and app-install conversion funnels with creative targeting and data insights.
  4. Footfall & Sales Campaigns: Design and launch tactical promotions to drive walk-ins, app orders, and repeat purchases across dine-in, takeaway, and delivery.
  5. Partnerships & Events: Coordinate food festivals, student engagement events, and community PR to build top-of-mind awareness.
  6. Creative Direction: Collaborate with designers and videographers to create emotionally engaging visual assets and digital creatives.
  7. Market Research: Study competitors (local players) and customer preferences to guide pricing, promotions, and brand positioning.

Requirements

  1. Bachelor's or Master's degree in Marketing, Business, or related field
  2. Minimum 3 years of marketing experience in the food, beverage, or restaurant industry (QSR/Fast Food preferred)
  3. Strong command over social media platforms, paid digital tools (Meta Ads Manager, Google Ads), and content strategies
  4. Ability to manage multiple campaigns simultaneously under tight deadlines
  5. Creativity, storytelling, and a deep understanding of Pakistani consumer culture
  6. Data-driven mindset with experience in analytics tools like Meta Insights, Google Analytics, or similar
  7. Strong written and verbal communication skills
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Food and Beverage Retail
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