Area Sales Manager

4 weeks ago

Islamabad, Islamabad, Pakistan Sika Full time
  • Achieve sales volume and value targets for the assigned territory.
  • Identify and onboard new distributors and retail partners.
  • Monitor and support existing distributors to ensure business growth and profitability.
  • Plan and execute area-specific go-to-market (GTM) strategies.
  • Conduct regular market visits to ensure product availability, visibility, and retailer engagement.
  • Strengthen the distribution channel through effective relationship management.
  • Ensure proper stock levels, order processing, and timely deliveries.
  • Train and motivate distributor sales teams to improve field execution.
  • Implement trade promotions and monitor their effectiveness.
  • Track competitor activities, pricing, and new product launches.
  • Gather insights on customer preferences, market trends, and channel needs.
  • Provide regular feedback to management for strategic planning.

4. Reporting & Analysis

  • Maintain accurate sales data and distributor performance reports.
  • Forecast sales and plan stock accordingly.
  • Use SRM and reporting tools to track performance metrics and KPIs.

5. Compliance & Brand Integrity

  • Ensure adherence to company policies, pricing guidelines, and commercial terms.
  • Uphold brand image through retail merchandising and POS material placement.
  • Monitor distributor claims and ensure timely resolution.
Your expertise - Our strength

Education: Bachelor's degree in Business Administration, Marketing, or related field. MBA preferred.

Experience: 4–6 years of experience in retail/distribution sales, preferably in construction materials, paints, tiles, sanitary and cement.

Skills:

  • Strong understanding of channel/distribution business.
  • Negotiation, communication, and interpersonal skills.
  • Analytical and problem-solving capabilities.
  • Proficient in MS Office.

Other Requirements:

  • Willingness to travel frequently within the assigned area.
  • Fluency in English and local language(s).
About Sika

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika's around 33,000 employees generated annual sales of CHF 11.76 billion.

Sika Pakistan (Pvt) Limited is a subsidiary of Sika AG-Switzerland and started its operations in 2010 on 100th anniversary of Sika worldwide.

With an aim to become number one construction chemical company in Pakistan, Sika Pakistan opened its head office in Lahore with regional offices in Karachi, Islamabad and Faisalabad. Simultaneously, Sika Pakistan also launched its manufacturing facility in Lahore during the first year of the start of operations in Pakistan to facilitate its customer needs.

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