Senior Brand Manager

3 weeks ago

Karachi, Sindh, Pakistan Haleon Full time

time left to apply End Date: April 4, 2025 (8 days left to apply)

job requisition id 530217

About Haleon:

Hello. We're Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we're improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're building together. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

Job Purpose:

  • Deliver above market growth of Wellness portfolio through developing/leading brand activation/execution of annual brand strategies in alignment with BU/Global brands RGM framework.
  • Manage & launch new product launches, activation plans/promotion calendar to drive sustainable brand consumption and market share growth.

Key Responsibilities:

  • Accountable for exceeding/strengthening brands KPIs in Wellness category – market share, sales, innovation sales, brand equity, penetration, and brand P&L.
  • Ensure the Brand Heart (Wellness brands) is brought to life and consistently activated across all touchpoints to build long term brand equity.
  • Develop and execute winning Repeatable Growth Model (RGM) with key focus on consumer and in close collaboration with Expert, Com Ex teams. Output clear local activation programs to attain growth priorities in consumption and market shares.
  • Develop and execute consumer communication strategies i.e. offline/online and creative to connect with consumers in building "Winning Brands", based on global brand toolkits.
  • Plan, manage and optimize Advertising & Promotion budget ensuring brand strategies are adequately supported with effective ROI.
  • Drive innovation planning, sequencing, execution and tracking. Establish and adhere to innovation monitoring and performance management process/system of new product launches.
  • Execute in-market new product launches with excellence, leveraging global best practices with local adaptation (where needed).
  • Conduct periodic brand and innovation performance tracking through retail audit, equity studies. Keep all stakeholder functions aligned and informed through monthly brand reviews.
  • Work seamlessly with BU Marketing to develop/localize/adapt consumer campaigns.
  • Work seamlessly with BU Marketing, Regulatory and Medical to attain required approvals (either for innovations or otherwise where needed) from local regulatory authorities i.e. DRAP.
  • Work closely with BU Research/Analytics to customize Pak research projects to understand consumer behaviors and brand performances.
  • Provide strategic marketing input into the core commercial cycle and S&OP processes in LOC in conjunction with multiple channels to meet agreed forecasting.

Skills and Competencies:

  • Bachelor's or Master's in business administration, marketing or related field.
  • Strong FMCH or FMCG experience (at least 5 years); launching and turnaround brands.
  • Good understanding of business environment and commercial acumen to undertake role effectively, high complexity of portfolio.
  • Strong communication, analytical skills, storytelling/connecting the dots.
  • Strong consumer first mindset, strategic influencing, performance marketing.
  • Strong capability of managing internal & external stakeholders through multiple levels of collaboration.
  • Comfortable in working across boundaries with multiple cross-functional teams.

Why Join Us?

The future of everyday health is changing. And we're the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.

So join us, as we build one of the world's leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people's everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior.

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives.

The way we see it, every day is an opportunity for better. And we're going all in to realize it.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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