Digital Marketing Executive

2 days ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

We are seeking an experienced and motivated Digital Marketing Executive to join our team. This role requires a strategic thinker with a proven track record in creating and implementing social media advertisement strategies and marketing plans that enhance brand awareness and drive e-commerce sales.

Key Responsibilities
  • Manage social media accounts, oversee daily queries, and ensure timely responses.
  • Create, schedule, and publish social media posts daily.
  • Develop, execute, and optimize social media and Google Ad campaigns.
  • Troubleshoot and resolve issues related to ads and social media marketing.
  • Conduct comprehensive keyword research to improve the visibility of our e-commerce store and products.
  • Build and analyze backlinks to enhance website SERP rankings.
  • Develop and implement marketing strategies to boost online sales.
Requirements
  • Bachelor's Degree is mandatory.
  • Proven experience as a Digital Marketing Executive or similar role.
  • Expertise in creating and managing social media ad campaigns across platforms.
  • Strong knowledge of Google Ads, including campaign creation, management, and optimization.
  • Solid understanding of SEO principles, including keyword research, backlink building, and on-page/off-page optimization.
  • Experience with social media management tools and platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical skills to interpret data and make decisions.
  • Ability to work independently and manage multiple tasks in a fast-paced environment.
Preferred Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • Experience in the e-commerce industry.
  • Familiarity with content management systems (CMS) and e-commerce platforms.
  • Experience with Google Ads or SEO.
Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Other
  • Industries: IT Services and IT Consulting
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