
Social Media Marketing Specialist
7 hours ago
Horizon Pools is dedicated to providing fun and rejuvenating aquatic facilities across Pakistan, focused on affordable recreation and a healthy lifestyle. We have evolved systems and methodologies to address privacy concerns in aqua sports facilities, making them welcoming for everyone.
Role Description
This is a full-time on-site role for a Search Engine Optimization Specialist at Horizon Pools. The Specialist will be responsible for keyword research, SEO audits, link building, web analytics, social media marketing, digital presence and on-page SEO to improve the company's online visibility and search engine rankings.
Qualifications
- Keyword Research, SEO Audits, and On-Page SEO skills
- Experience in Link Building and Web Analytics
- Proficiency in using SEO tools and analyzing data
- Strong understanding of search engine algorithms and best practices
- Excellent written and verbal communication skills
- Ability to work in a team and independently
- Relevant certifications in SEO or digital marketing
- Hands-on experience in content management
Responsibilities
- Develop and implement comprehensive SEO strategies that align with business objectives.
- Conduct keyword research, technical audits, and competitor analysis to inform SEO strategies.
- Develop, execute, and optimize paid advertising campaigns across various social media platforms.
- Generate, edit, publish, and share engaging content daily.
- Suggest and implement new features to develop brand awareness.
- Collaborate with cross-functional teams to ensure SEO best practices are integrated into all digital marketing initiatives.
- Optimize website content, meta tags, titles, and descriptions to improve search engine rankings.
- Conduct technical SEO audits to identify and resolve issues that impact search engine crawlability and indexing.
- Implement schema markup, canonicalization, and other technical SEO best practices.
- Develop and execute link building strategies that drive high-quality backlinks to the website.
- Collaborate with influencers, partners, and other stakeholders to secure links and mentions.
- Monitor and analyze link equity, anchor text distribution, and other link building metrics.
- Track and analyze SEO metrics, including organic traffic, search engine rankings, and conversions.
- Provide regular SEO reports and insights to stakeholders, including recommendations for improvement.
- Stay up-to-date with the latest SEO trends, best practices, and algorithm updates.
- Collaborate with cross-functional teams, including content, social media, and development.
Entry level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesHospitality
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