Marketo Marketing Automation Specialist

1 week ago

Lahore, Punjab, Pakistan HR WAYS Full time
About the job Marketo Marketing Automation Specialist

Client Company Introduction:

Hiring for our client: Fueling high-growth innovation with 40+ years of tech startup expertise.Job Summary:

We are seeking a Marketo Marketing Automation Specialist to leverage your extensive expertise in marketing automation and drive impactful marketing initiatives. This role presents an exciting opportunity to apply your advanced knowledge in Marketo to complex projects while collaborating with cross-functional teams. A successful candidate will possess a profound understanding of lead conversion, lead scoring, sales lifecycle management, segmentation, and data management, translating that knowledge into measurable business outcomes.

Responsibilities:

Creation, execution, and optimization of email marketing campaigns in Marketo Engage, ensuring effective segmentation and targeting to maximize engagement.

Development and management of lead scoring models and nurturing programs.

Create smart lists for segmentation in Marketo, the entire database needs to be segmented properly

Collaborate with the marketing and sales teams to optimize lead flow from Marketo to Salesforce.

Create, test, and optimize landing pages, forms, and emails for improved performance.

Analyze campaign performance and generate reports on KPIs, identifying areas for improvement.

Assist with Marketo integrations with other systems such as ZoomInfo, NeverBounce, Qualified.

Implement UTM parameters effectively for tracking campaign performance across different channels

Stay up to date on best practices for Marketo and marketing automation tools.

Qualifications:

2-3 years of hands-on experience working with Marketo Engage.

Solid understanding of marketing automation principles, including lead management,
segmentation, and nurturing.

Experience with email marketing best practices and A/B testing.

Familiarity with Salesforce and integrating Marketo with CRM systems.

Strong analytical and problem-solving skills.

Excellent communication and organizational skills.

Preferred:

Marketo Certified Expert (MCE).

Familiarity with HTML and CSS for email and landing page customization.

Other Details:

Timings: Morning shift - 12 AM - 8 PM (Monday - Friday)

Job Mode: Full Time Onsite

Office Location: Lahore.

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."

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