Marketing Insights Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Marketing Analyst to drive data-driven decision-making across marketing campaigns, customer engagement, and revenue impact.

Key Responsibilities:
  • Develop insightful reports and dashboards to track marketing KPIs (e.g., lead generation, conversion rates, CAC, ROAS, CLV).
  • Analyze multi-channel marketing campaigns (paid ads, email, SEO, social media) to measure effectiveness and ROI.
  • Automate marketing performance reporting and improve data visualization.
  • Work with marketing teams to optimize customer segmentation and targeting strategies.

Data Management & Automation

  • Ensure data accuracy by integrating marketing data from different sources (CRM, Google Analytics, Ad Platforms, etc.).
  • Build ETL pipelines for marketing data to centralize information in a data warehouse.
  • Support predictive analytics initiatives to forecast customer behavior and campaign performance.
  • Maintain data governance best practices and ensure compliance with data protection regulations.

Cross-Functional Collaboration

  • Work closely with marketing, sales, and finance teams to align insights with business goals.
  • Train marketing teams on leveraging BI dashboards and reports effectively.
  • Support A/B testing and experimentation with data-driven insights.

Qualifications & Experience:

  • 3+ years of experience in marketing analytics or business intelligence.
  • Experience working with marketing data sources (Google Analytics, CRM, Ad Platforms).
  • Strong analytical skills with experience in data visualization and marketing performance tracking.
  • Ability to present insights clearly and make data-driven recommendations.

Preferred Skills:

  • Experience with CRM tools (e.g., HubSpot) and marketing automation platforms.
  • Knowledge of MarTech tools (HubSpot, Marketo, Salesforce, Google Ads, Facebook Business Manager).
  • Understanding of predictive analytics and machine learning in marketing.

Work Environment:

  • Competitive salary with a performance-based incentive plan.
  • Opportunities for professional growth and advancement within a supportive and innovative environment.
  • Comprehensive benefits package including health benefits.

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