BI Analyst

2 days ago

Karachi, Sindh, Pakistan Daraz Group Full time

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Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz' vision is to be a champion of South Asia serving 100 million customers and businesses by 2030

For more information, please visit www.daraz.com.

Job Summary:

We are seeking a results-driven and tech-oriented Data Analyst to join our team in Pakistan. This role offers the opportunity to gain deep business and technical exposure while making a direct impact on key customer metrics, operational efficiency, and cost optimization.

The ideal candidate will demonstrate structured problem-solving skills, a proactive mindset, and the ability to work independently while collaborating closely with cross-functional teams and management.

A high level of accuracy, ownership, and attention to detail are essential for success in this role.

This position is based in Pakistan and reports to the BI Manager – Customer Experience (CXP).

Key Responsibilities:

Analyze customer experience (CXP) data to identify trends, patterns, and actionable insights that drive process improvements and enhance customer satisfaction.

Develop and maintain dashboards, reports, and visualizations to track key performance indicators (KPIs) across customer touchpoints.

Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions.

Provide data support for customer journey mapping, root cause analysis, and issue resolution to improve service quality and turnaround time.

Support A/B testing, customer segmentation, and targeted analysis to improve decision-making and optimize customer interactions.

Ensure accuracy, consistency, and integrity of CXP data by validating data sources and resolving discrepancies.

Prioritize and manage ad hoc analysis requests from business teams while ensuring timely delivery of insights.

Continuously explore new tools, methodologies, and best practices to improve data analysis efficiency and impact.

Required Skills / Abilities:

  • Bachelor's degree program in STEM from a reputable institution.
  • 2+ years of experience in an analytical or data driven role with hands-on SQL.
  • Expertise in MS Excel is a must.
  • Python knowledge is good to have but not essential.
  • You are comfortable using business intelligence tools (e.g. Tableau, or PowerBI).
  • Highly organised and self-disciplined, able to work on multiple projects in a self-structured and well-prioritised way.
  • Data-driven & with a good attention to detail.
  • Effective communication and interpersonal skills with a problem-solving attitude is the cornerstone of your personality.
  • Manage projects end to end including stakeholder management.


What We Have to Offer:

  • International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth.
  • A platform to learn from Alibaba's world-leading ecosystem.
  • Rigorous training and exposure in team management, leadership, business analytics, and operations.
  • An opportunity to train the next generation of business leaders in the 'tech' industry.
  • Competitive salary and incentive package.
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