Digital - Content & Insights Manager

4 weeks ago

Lahore, Punjab, Pakistan Oktopus Group Full time

Get AI-powered advice on this job and more exclusive features.

Oktopus Group is a dynamic marketing and digital agency working with leading brands to craft impactful content, drive strategic insights, and execute data-driven campaigns. We are looking for a hands-on Digital - Content & Insights Manager who thrives in online communities, stays ahead of engagement trends, and brings meaningful content strategies to life.

Key Responsibilities:

1. Competitive Analysis & Reporting:

  1. Conduct monthly reports on competitors' digital content strategies, ad spend, and PR activities.
  2. Monitor competitor campaigns across digital platforms, paid media, and active ads.
  3. Provide insights into content trends, engagement patterns, and brand performance metrics.

2. Audience & Community Engagement:

  1. Maintain an active presence in relevant online communities to track audience sentiment, trends, and discussions.
  2. Identify engagement patterns and behavioral shifts in target audiences.
  3. Develop strategies to enhance brand presence based on community insights.
  4. Collaborate with creative teams to develop content that aligns with business objectives.
  5. Optimize content based on audience response and emerging trends.
  6. Support content calendar planning, ensuring relevancy and effectiveness.
  7. Track and evaluate digital ad spends across platforms such as Meta, Google, TikTok, and LinkedIn.
  8. Assess PR activity and its effectiveness in brand positioning.
  9. Provide data-driven recommendations for budget allocation and ROI improvement.

Qualifications & Skills:

  1. Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  2. Experience: 1.5 - 3 years in digital marketing, content strategy, or insights analysis.
  3. Strong analytical skills with experience in competitive benchmarking and reporting.
  4. Hands-on experience with digital ad platforms and analytics tools.
  5. Knowledge of online communities and digital engagement trends.
  6. Ability to interpret data into actionable content strategies.
  7. Excellent communication and presentation skills.
  8. Self-starter with a keen eye for detail and market trends.

Why Join Us?

  1. Work directly with top brands in a fast-paced and creative environment.
  2. Gain exposure to advanced digital marketing and analytics practices.
  3. Be part of a team that values innovation, collaboration, and strategic thinking.

How to Apply: Send your resume and a brief cover letter highlighting your experience to hr@oktopusgroup.com

Seniority level

Entry level

Employment type

Full-time

Job function

Research, Analyst, and Information Technology

Industries

Advertising Services

#J-18808-Ljbffr

  • SEO Expert

    4 weeks ago

    Lahore, Punjab, Pakistan Insights Full time

    Welcome to the Insights Knowledge Base, where we share research that helps us understand the tough business challenges worldwide.Direct Reporting Relationships: Reports to Project Manager & Co-Ordinator. Supervises (Job Title): 1 person.Department: Digital MarketingLocation: Lahore, PakistanRole PurposeThe SEO Expert will be responsible for developing and...

  • Digital Content Manager

    1 week ago

    Lahore, Punjab, Pakistan beBeeContent Full time 800,000 - 1,200,000

    Job OverviewWe are seeking a commercially driven and charismatic leader to oversee the recruitment and relationship management of creators on our AI-generated content platform.This leadership role is ideal for someone with 3-5 years of experience in partnerships, talent acquisition, or digital creator ecosystems, ready to oversee a fast-growing vertical with...

  • Digital Marketing Manager

    7 days ago

    Lahore, Punjab, Pakistan Resegments - Digital Marketing Agency Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Resegments - Digital Marketing Agency10+ Years | AI Powered Digital Marketer | Brands Growth Hacker | BTL Strategist | Marketing AutomationWe're looking for a Senior Digital Marketing Manager with 6+ years of digital marketing experience to own and execute our...

  • Digital Marketing Manager

    6 days ago

    Lahore, Punjab, Pakistan Resegments - Digital Marketing Agency Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Resegments - Digital Marketing Agency10+ Years | AI Powered Digital Marketer | Brands Growth Hacker | BTL Strategist | Marketing AutomationWe're looking for a Senior Digital Marketing Manager with 6+ years of digital marketing experience to own and execute our...

  • Digital Content Strategist

    4 days ago

    Lahore, Punjab, Pakistan beBeeContentStrategy Full time

    We are seeking a highly skilled Digital Content Strategist to oversee our online presence and engage with our audience across various platforms.Job OverviewThe ideal candidate will be responsible for developing and executing digital content strategies that amplify brand awareness and user engagement. This includes conceiving and curating captivating content...

  • Digital Marketing Executive

    4 weeks ago

    Lahore, Punjab, Pakistan Oxbridge Digital Full time

    Develop & manage digital marketing campaigns for training programs.Create & optimize engaging content for social media, email, website, & blogs.Design promotional materials (flyers, videos, graphics) & capture event media.Handle social media management, paid ads, & SEO/SEM strategies.Track & analyze campaign performance using Google Analytics & social...

  • Digital Content Specialist

    4 days ago

    Lahore, Punjab, Pakistan beBeeDigitalContent Full time

    Job Title: Digital Content SpecialistWe are seeking creative and results-driven individuals to fill a role in our digital content department.This is an exciting opportunity for a professional with hands-on expertise in developing and implementing comprehensive marketing strategies, including campaign planning, budget management, and content creation.The...

  • Digital Content Strategist

    4 days ago

    Lahore, Punjab, Pakistan beBeeMarketing Full time

    Creative Marketing Content WriterWe are seeking a talented content writer to create engaging online content and expand our digital footprint. The ideal candidate has a proven track record of producing pieces that increase engagement and drive leads.Developing compelling content marketing campaigns is essential for driving leads and subscribers.The successful...

  • Digital Content Specialist

    4 days ago

    Lahore, Punjab, Pakistan beBeeContent Full time

    Job Title: Content Writer">We are a leading agency in the Marketing and Advertising industry, dedicated to delivering top-notch digital solutions.">We are passionate about SEO and digital marketing and are currently seeking a talented professional with a minimum of 2 years of experience to join our team.">Responsibilities:">Create engaging, informative, and...

  • Digital Content Manager

    4 days ago

    Lahore, Punjab, Pakistan beBeeDigitalContent Full time

    Job Title We are seeking a strategic and innovative Digital Content Manager to join our team. This is an exceptional opportunity for a motivated professional to drive engagement and growth through effective digital content strategies.About the RoleKey Responsibilities:Develop, implement and manage comprehensive social media strategies to increase brand...