
Digital - Content & Insights Manager
6 days ago
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Oktopus Group is a dynamic marketing and digital agency working with leading brands to craft impactful content, drive strategic insights, and execute data-driven campaigns. We are looking for a hands-on Digital - Content & Insights Manager who thrives in online communities, stays ahead of engagement trends, and brings meaningful content strategies to life.
Key Responsibilities:
1. Competitive Analysis & Reporting:
- Conduct monthly reports on competitors' digital content strategies, ad spend, and PR activities.
- Monitor competitor campaigns across digital platforms, paid media, and active ads.
- Provide insights into content trends, engagement patterns, and brand performance metrics.
2. Audience & Community Engagement:
- Maintain an active presence in relevant online communities to track audience sentiment, trends, and discussions.
- Identify engagement patterns and behavioral shifts in target audiences.
- Develop strategies to enhance brand presence based on community insights.
- Collaborate with creative teams to develop content that aligns with business objectives.
- Optimize content based on audience response and emerging trends.
- Support content calendar planning, ensuring relevancy and effectiveness.
- Track and evaluate digital ad spends across platforms such as Meta, Google, TikTok, and LinkedIn.
- Assess PR activity and its effectiveness in brand positioning.
- Provide data-driven recommendations for budget allocation and ROI improvement.
Qualifications & Skills:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 1.5 - 3 years in digital marketing, content strategy, or insights analysis.
- Strong analytical skills with experience in competitive benchmarking and reporting.
- Hands-on experience with digital ad platforms and analytics tools.
- Knowledge of online communities and digital engagement trends.
- Ability to interpret data into actionable content strategies.
- Excellent communication and presentation skills.
- Self-starter with a keen eye for detail and market trends.
Why Join Us?
- Work directly with top brands in a fast-paced and creative environment.
- Gain exposure to advanced digital marketing and analytics practices.
- Be part of a team that values innovation, collaboration, and strategic thinking.
How to Apply: Send your resume and a brief cover letter highlighting your experience to hr@oktopusgroup.com
Seniority levelEntry level
Employment typeFull-time
Job functionResearch, Analyst, and Information Technology
IndustriesAdvertising Services
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