Performance Marketer

3 days ago

Lahore, Punjab, Pakistan Third Elevation Full time

About the Role

We are a rapidly growing SaaS company offering HRM and Payroll solutions to streamline and simplify HR processes for businesses. With an expanding in-house marketing team, we are now seeking a skilled and data-driven Performance Marketer to lead and scale our paid media campaigns. This is a high-impact role where you'll be directly responsible for driving lead generation and enhancing our brand visibility across key digital platforms.

Key Responsibilities:

  • Plan, execute, and optimize high-performing paid campaigns across:
  • Google Ads (Search, Performance Max, Display)
  • LinkedIn Ads
  • Meta Ads (Facebook & Instagram)
  • Handle end-to-end campaign execution including setup, tracking, and performance reporting.
  • Collaborate with design and content teams to develop high-converting creatives, copies, and landing pages.
  • Optimize marketing funnels to improve CTR, CPL, and ROI.
  • Manage budgets efficiently based on campaign performance and business objectives.
  • Segment and target audiences to generate high-quality B2B leads.
  • Use tools like Google Analytics, Tag Manager, and attribution platforms for data tracking and analysis.
  • Create marketing dashboards and present actionable insights to stakeholders.
  • Ensure all assets and communications follow brand guidelines.
  • Coordinate cross-functionally with design, content, and product teams.
  • Exhibit leadership potential and contribute to future growth of the marketing function.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field from a reputable institution.
  • 3+ years of hands-on experience in performance marketing within a B2B SaaS environment.
  • Proven success in running lead generation campaigns across Google, LinkedIn, and Meta platforms.
  • Strong grasp of funnel optimization, landing page performance, and campaign analytics.
  • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  • Expertise in audience segmentation, budget allocation, and performance reporting.
  • Strategic mindset with strong execution skills.
  • Excellent communication, collaboration, and attention to detail.
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