Growth Analyst

4 weeks ago

Lahore, Punjab, Pakistan Jeeny Full time
About Jeeny:

Jeeny is a leading ride-hailing platform that strives to revolutionize daily commuting and transportation. Our app connects users with their preferred modes of transportation, making mobility accessible, convenient, and affordable for all.

We are a joint venture between MEIG (Middle East Internet Group), Rocket Internet, and IMENA. Since our inception, we have grown exponentially and currently operate in Saudi Arabia and Jordan.

At Jeeny, we value innovation, teamwork, and a passion for delivering exceptional user experiences. Join us in our mission to transform the transportation landscape.

Job Brief:

As a Growth Analyst at Jeeny, you will play a key role in driving the growth and success of our platform. You will work closely with various teams to identify key metrics and develop strategies to acquire and retain both customers and drivers. This is a unique opportunity to contribute to the growth of a dynamic and fast-paced company.

Job Responsibilities:
  • Monitor and track acquisition and retention KPIs
  • Bring traditional, creative, and new ideas to grow user acquisition, reduce churn, and increase user (both driver & passenger) stickiness
  • Implement A/B testing for continuous improvements
  • Analyze data on passenger and driver behavior & feedback
  • Collaborate with other departments (Product, marketing, top management) to present results and enhance the product for passengers/drivers
  • Apply conversion rate optimization (CRO) principles and hacks to improve business metrics
  • Work with the AARRR Metrics Diagram (Acquisition, Activation, Retention, Referral, Revenue)
  • Optimize channels to improve overall business performance
  • Scale and automate growth processes
Requirements:
  • Bachelor's or master's degree in analytics, marketing, or related fields
  • At least 2 years of experience in growth and strategy
  • Data-driven mindset with strong understanding of data, analytics, metrics, and statistics
  • Experience with A/B testing and data analytics
  • Knowledge of inbound and outbound marketing strategies
Qualifications & Skills:
  • Experience creating and maintaining customer & driver acquisition and retention funnels using growth campaigns
  • Self-motivated and user-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with the ability to identify target audiences and develop engaging campaigns
Benefits:What we offer:
  • Market Competitive Salary
  • Opportunities to learn & grow through real-world projects, cross-functional rotations, mentorship, and training
  • International Exposure working with teams across KSA, Jordan, Pakistan, and UAE
  • Health Insurance with full coverage
  • OPD Coverage for outpatient visits
  • Gratuity rewards for long-term service
  • Dollar Adjustment Allowance to protect against inflation and currency fluctuations
  • Internet Allowance for monthly connectivity
  • Fuel Allowance for daily commute
  • Learning & Development Allowance for certifications and courses
Company Culture:

Jeeny is an equal opportunity employer. We are committed to a diverse workplace and do not discriminate based on race, color, ethnicity, nationality, religion, gender, age, or disability.

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