Performance marketing manager

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Job Description

Performance Marketing Manager

About SocialPie Technologies

SocialPie Technologies, a division of the renowned ABM Group, develops and delivers innovative technology products that empower businesses to thrive in the digital age. We specialize in crafting scalable, high-performance products – from web and mobile applications to custom IT solutions. Since our inception, we've been at the forefront of innovation, delivering cutting-edge digital solutions that empower businesses to thrive in the digital age.

At SocialPie, we are driven by a passion for technology and a commitment to excellence. Our collaborative approach ensures that every project we undertake is aligned with industry best practices, fostering seamless user experiences and long-term value. Whether building feature-rich applications or developing bespoke digital platforms, our goal is to deliver solutions that enhance business capabilities and drive growth.

With a team of dedicated professionals and a culture centered around innovation and continuous improvement, SocialPie Technologies continues to evolve in the ever-changing technology landscape, helping businesses stay ahead in today's competitive market.

Job Title and Overview

Job Title: Performance Marketing Manager

Location: Onsite

Employment Type: Full-Time

About the Role: We're looking for a Performance Marketing Manager who can drive customer acquisition, retention, and revenue growth through data-driven paid campaigns. You'll be in charge of managing campaigns across social media, search engines, and display ads, while also ensuring the brand's voice and messaging are consistent across all channels. If you are passionate about performance marketing, data insights, and building a strong brand presence, this role is for you

Key Responsibilities

1. Develop and strategize paid marketing campaigns across social media, search (SEM), display advertising, and affiliate channels to drive revenue growth.
2. Design and refine performance marketing strategies aligned with overall business objectives, customer acquisition goals, and brand positioning.
3. Analyze campaign performance and optimize strategies based on data insights to improve ROI and lower cost per conversion (CPA).
4. Create simple, easy-to-understand reports and dashboards that communicate key metrics and performance insights to stakeholders.
5. Work with creative teams to develop brand-aligned ads, test strategies, and optimize campaign elements (like creatives and landing pages).
6. Ensure consistent brand messaging across all marketing campaigns and channels.
7. Collaborate with cross-functional teams, including marketing, product, and analytics to align on goals and ensure cohesive messaging.
8. Stay up to date with industry trends, emerging marketing technologies, and best practices to keep campaigns competitive.

Required Skills and Qualifications

1. 3-4 years of experience in performance marketing with a focus on paid social, search, and display advertising.
2. Experience with audience segmentation, retargeting, and customer journey mapping.
3. Solid understanding of attribution models (first-click, last-click, data-driven attribution).
4. Experience with platforms like Facebook Ads Manager, Google Ads, and other digital marketing tools.
5. Strong analytical skills with the ability to interpret data and optimize campaigns for better performance.
6. Experience with A/B testing, conversion rate optimization (CRO), and other optimization techniques.
7. Strong communication skills to collaborate effectively with different teams and present findings to stakeholders.
8. Experience in building and maintaining a consistent brand image through marketing campaigns.
9. Familiarity with eCommerce platforms such as Shopify, Magento, or WooCommerce is a plus.
10. Bachelor's degree in Marketing, Business, or a related field.

Employee Benefits

• Attractive salary packages commensurate with your experience and qualifications.
• Comprehensive medical insurance coverage for you and your spouse.
• Convenient transportation subsidy to ease your commute.
• Annual increments to acknowledge and reward your hard work and valuable contributions.
• Work from home or remote work models for ultimate work environment freedom.
• Benefit from a generous leave policy, including paid sick, casual, and annual leave.
• Thrive in a positive, inclusive work environment that values your unique perspectives and contributions.
• Paid time off on public holidays for greater flexibility and cultural respect.

Our Interview Process

1. Initial Screening: Our HR team will review your application and get to know you better. This is your chance to showcase your skills and experience.
2. Online Interview: You'll connect with a hiring team member for a virtual interview to discuss your qualifications and fit for the role.
3. Final Interviews (Onsite or Virtual): The final stage may involve two interviews:
   • Team Interview: This interactive session allows you to learn about the day-to-day work and company culture and ask any questions you may have about the role and team dynamics.
   • Final Interview with GM: This final interview with the General Manager will showcase your strategic thinking and potential impact on SocialPie Technologies' growth.

At SocialPie Technologies, we strive to find the ideal candidate while ensuring the best possible fit for both you and our team. Our streamlined interview process typically concludes within 2-3 weeks; however, locating the perfect match may occasionally require additional time. We value your patience throughout this process and will provide regular updates to keep you informed at every stage.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting

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