Lead Generation Specialist

4 days ago


Karachi, Sindh, Pakistan Softech Worldwide Full time
Lead Generation Specialist
Softech Worldwide, Pakistan

Develop a healthy pipeline of qualified leads to help drive a consistent, reliable business forecast. Prospecting to business decision makers and partners. Using best practices, identify business needs and issues, capture market intelligence, and qualify, nurture, and deliver qualified leads and opportunities that generate revenue.

  • Prospect, qualify, and develop sales-ready leads through targeted LinkedIn outreach, outbound calling, and emailing Microsoft Sellers, Target Buyers, and Partners.
  • Manage the company's email campaigns and communicate company brands through email marketing.
  • Analyze current email marketing campaigns and make recommendations for improvement.
  • Overcome business objections of prospective customers.
  • Accurately track and report all pipeline and lead source information in CRM.
  • Consistently achieve metrics on qualified leads.
  • Distribute leads to the sales team based on defined criteria and advise from leadership.
Qualify Opportunity:
  1. Conduct Discovery Call.
  2. Qualify and Document with BANT (Budget, Authority, Need, Time).
  3. Learn prospect requirements, needs, and pain points.
  4. Update CRM.
Job Specification
  • Fluent spoken and written English - MUST (as you will be responsible for making calls to offshore clients).
  • Willing to work from 6:00 PM - 3:00 AM or 5:00 PM - 2:00 AM.
  • Business writing skills.
  • Selling IT Solutions.
  • Solution Selling.
  • Strong communication, presentation, negotiation, interpersonal, and multi-tasking skills.

Information Technology and Services - Karachi, Pakistan

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