Meta Ads Specialist

4 days ago

Multan, Punjab, Pakistan Edulytic Full time

Make sure you read the job description before applying

Meta Ads Specialist

Full-time

Marketing

Location

Multan

Job Outline

This role focuses exclusively on managing and optimising paid advertising campaigns for Edulytic on Meta platforms (Facebook, Instagram).

Job Responsibilities


• Design, launch, and manage paid advertising campaigns exclusively on Meta platforms (Facebook and Instagram).
• Develop strategies to drive conversions, engagement, and brand visibility aligned with company goals.
• Monitor and analyse campaign performance metrics such as CTR, CPC, CPA, and ROAS.
• Optimize ad performance through A/B testing, audience targeting, and creative adjustments.
• Collaborate with content and marketing teams to produce high-performing ad creatives and copy tailored for Meta Ads.
• Research on latest Meta Ads Manager features, algorithm changes, and trends.
• Strategically allocate the Meta Ads budget to maximize ROI and achieve KPIs.
• Keep the reporting manager updated with reports on campaign performance.
• Provide actionable insights and recommendations

Job Qualifications


• A minimum of 16 years of formal education, with a Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Experience in managing Meta Ads campaigns with a strong portfolio of results (Facebook & Instagram).
• Experience with e-commerce or performance-based campaigns.( Preferred )
• Proficiency in Meta Ads Manager and tools
• Expertise in audience segmentation, retargeting, and conversion optimisation.
• Strong analytical skills and experience with reporting tools like Google Analytics or equivalent.
• Understanding of Meta's advertising policies and compliance standards.

Competetive Salary , commensurate with experience

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