Product Market Research Analyst

4 weeks ago

Rawalpindi Cantonment, Pakistan EGeeks Global Full time

We are looking for an insightful and curious Product Market Research Analyst to support strategic product research and benchmarking. This opportunity is perfect for fresh graduates who are eager to explore real-world product analysis and customer behavior validation.

Key Responsibilities:

  • Conduct mystery shopping exercises to gather insights from competitor offerings and customer experiences.
  • Visit and evaluate competitor platforms/services to identify strengths, weaknesses, and innovation opportunities.
  • Help map feature gaps between our products and market alternatives.
  • Assist in validating buyer personas by comparing assumptions with observed behaviors and feedback.

Requirements:

  • Fresh graduates or final-year students in Business, Marketing, Product Management, or related fields.
  • Strong observational, analytical, and documentation skills.
  • Curiosity about customer experience and product-market fit.
  • Ability to conduct structured research and present findings clearly.
  • Familiarity with product benchmarking and persona development is a plus.

Perks:

  • First-hand exposure to competitive intelligence and strategic product research.
  • Work closely with product and marketing teams.
  • Possibility of a full-time role based on performance and business needs.
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