Marketing Analyst

1 week ago


Rawalpindi Cantonment, Pakistan Value Engineering Pakistan Full time

Job Summary:

We are seeking a highly motivated and results-driven Marketing Analyst to lead market research, business expansion strategies, and client acquisition efforts in the US and Australian Engineering sectors. The ideal candidate will be responsible for conducting in-depth market research, analyzing industry trends, developing marketing strategies, and driving business growth through data-driven insights. This role will also involve meeting with potential clients, evaluating ROI, and supporting business acquisition initiatives.

  • Conduct primary and secondary research on the US & Australian Engineering markets, including industry trends, competitive landscape, and customer behavior.
  • Analyze market size, growth potential, and key opportunities for business expansion.
  • Identify emerging trends, regulatory changes, and technological advancements impacting the engineering sector.
  • Prepare detailed market intelligence reports, SWOT analysis, and competitor benchmarking.
    • Develop and implement data-driven marketing strategies to penetrate the US & Australian engineering markets.
    • Collaborate with sales and business development teams to identify new business opportunities.
    • Recommend service positioning, pricing strategies, and go-to-market plans.
    • Evaluate potential partnerships, alliances, and M&A opportunities for business growth.
      • Measure the effectiveness of marketing campaigns and business expansion initiatives.
      • Prepare ROI reports and present findings to senior management.
        • Engage with potential clients, industry stakeholders, and partners in the US & Australia.
        • Attend business meetings and networking events to drive lead generation.
        • Conduct customer needs analysis to align offerings with market demand.

        Requirements
        • Bachelor's / Master's degree in Marketing, Business Administration, Engineering, or related field.
        • Minimum 4+ years of experience in market research, business analysis, or marketing strategy (preferably in Engineering).
        • Strong knowledge of US & Australian engineering markets (construction & infrastructure etc.).
        • Experience with CRM tools (Salesforce, HubSpot) and marketing automation.
        • Excellent presentation, negotiation, and client-facing skills.
          • Knowledge of SEO, digital marketing, and lead generation strategies.
          • Familiarity with government tenders and contracts in engineering sectors.

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