Apps Marketing Manager

2 weeks ago

Rawalpindi Cantonment, Pakistan THE IT ZON Full time

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HR Executive | Expertise in Daily Operations, Recruitment, and Talent Management | Passionate about Driving Organizational Success

Job Description:

We are seeking a skilled Marketing Executive to lead our marketing initiatives, focusing on maximizing ROI, managing campaigns, and utilizing tools like AdMob, Firebase, and analytics to drive success. The ideal candidate will be data-driven, creative, and possess a strong background in digital marketing within the app industry.

Key Responsibilities:

  1. Develop and implement comprehensive marketing strategies to enhance our app's visibility and user engagement.
  2. Use Firebase and other analytics tools to gather insights, track app performance, and make data-driven decisions.
  3. Monitor and manage the marketing budget to ensure maximum ROI.
  4. Conduct market research to identify trends and opportunities in the app industry.
  5. Oversee the creation of promotional materials and marketing campaigns.
  6. Develop and execute marketing campaigns across all channels, including app store optimization (ASO).
  7. Manage and optimize Google Ads campaigns to achieve target ROAS and ROI.
  8. Collaborate with the product team to understand user needs and develop targeted marketing campaigns.
  9. Coordinate with other marketing teams to create integrated marketing efforts.

Qualifications:

  • Bachelor's degree in IT, Software Engineering, Computer Science, or a relevant field.
  • 1-3 years of professional experience.

Job Type: Full-time

Seniority Level
  • Entry level
Employment Type
  • Full-time
Job Function
  • Marketing and Sales
Industries
  • Software Development

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