Group Brand Manager

2 weeks ago


Lahore, Punjab, Pakistan Innovative Biscuits (Pvt.) Ltd. Full time

Innovative Biscuits (Pvt.) Ltd., Pakistan

  • Developing marketing strategies to match the position of the brands in their product life cycle.
  • Developing plans to market products through promotional campaigns, utilizing the full marketing mix as appropriate.
  • Undertaking complete analysis of the effectiveness of strategies and monitoring their implementation.
  • Full budgetary responsibility for ensuring promotional campaigns and activities are delivered within agreed spending limits.
  • Liaising closely with and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and delivered effectively.
  • Liaising closely with all support functions (including Finance, HR, customer services, manufacturing, and communications as well as with external agencies and area marketing).
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy.
  • Monitor product distribution and consumer reactions & effectively addresses the bottlenecks.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Managing the development of all direct reports through constructive, measureable appraisals, high level coaching and growth plans.
Job Specification
  • Proven working experience as brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
Information Technology and Services - Lahore, Pakistan
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