Product Manager – Liability Products

4 weeks ago

Karachi, Sindh, Pakistan Faysal Bank Limited Full time

Develop, launch, monitor and manage a portfolio of top-tier Retail Liability Products (Islamic) tailored to meet the diverse needs of various customer segments.

Design and implement Product & Pricing strategies to maximize volume growth, revenue, and profitability.

Continuously assess customer value propositions, product economics, and the fulfillment of existing products and services, implementing enhancements to ensure the highest quality offerings for our customers.

Regularly prepare and update a comprehensive Competition Scan to analyze profit rates, deposit growth, product offerings, and other key indicators.

Identify opportunities for product bundling and cross-selling to expand the overall portfolio.

Support the management of fee structures to increase the bank's non-fund income (NFI) through new products and services, segmented pricing, and revenue optimization.

Automate existing processes, conduct User Acceptance Testing (UAT) for digitalization efforts and ensure the successful implementation of changes required for process reengineering and improvement.

Prepare and manage product campaigns and promotions to drive market penetration and revenue growth.

Ensure seamless processing of BAU (business-as-usual) payments, including customer services, event expenses, and vendor payments, avoiding any delays.

Organize short surveys, focus groups, research events, and product launch events.

Travel across the network to conduct product training on strategy, regulatory updates, initiatives, skill development, client interactions, and for research purposes.

Collaborate closely with stakeholders (including IT, Operations, Business Technology, Treasury, and Branches) to enable seamless integration of customer segments, system development, and product/service delivery enhancements.

Coordinate with Marketing for all internal and external communications and marketing collateral.

Manage and update forms and templates on the Intranet to ensure documents and collateral are current and accurate.

Keep product information updated and ensure timely delivery of collateral to frontline branches.

Maintain strict regulatory compliance.

Eligibility Criteria:
  • Minimum of 4 years of relevant banking experience
  • Bachelor's degree or higher
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