SEO Specialist

1 week ago

Lahore, Punjab, Pakistan Grafdom Full time
SEO Specialist / SEO Expert / SEO Executive
Grafdom, Pakistan

A Dubai-based company is seeking an SEO/SEM expert for its Lahore Office to manage all search engine optimization and marketing activities to meet its growing business demands.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

The ideal candidate must possess excellent English communication, interpersonal, and organizational skills and be willing to work from 09:00 AM to 7:00 PM (5 Days a week - Sunday to Thursday according to Dubai). If this describes you, we are looking for you.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Job Specification

Requirements

  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
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