Performance Marketing Specialist

*JOB IS STRICTLY ON-SITE BASED IN HYDERABAD, PAKISTAN*

Role Overview

As the Senior Performance Marketing Lead, you will spearhead the strategic planning, execution, and optimization of performance-driven campaigns for high-value clients across Meta, Google, TikTok, Snapchat, and emerging platforms. This role demands a data-first leader who can balance hands-on campaign management with long-term brand strategy, ensuring alignment with client business objectives and executive expectations. You'll own end-to-end accountability for client success, from budget allocation to AI-driven creative innovation, while mentoring cross-functional teams and presenting actionable insights to C-suite stakeholders.

Key Responsibilities

1. Strategic Campaign Leadership

Architect and execute performance marketing roadmaps for client accounts, aligning quarterly goals with revenue targets and brand guidelines.

Pioneer A/B testing frameworks for ad creatives, audience segments, and bidding strategies to scale campaigns while maintaining ROAS (Return on Ad Spend).

Collaborate with content teams to develop AI-powered UGC/video content that aligns with performance insights and platform trends.

2. Budget Ownership & ROI Optimization

Manage $X+ monthly ad budgets across Meta, Google, TikTok, and Snapchat, balancing short-term KPIs (lead gen, conversions) with long-term client growth.

Implement predictive budget allocation models to maximize CAC efficiency and campaign scalability.

3. Data-Driven Decision Making

Conduct deep-dive analysis of campaign metrics (CTR, CPC, LTV) using Google Analytics, Looker Studio, or Tableau, translating raw data into executive-ready reports.

Build client-facing dashboards to showcase performance trends, forecast outcomes, and justify strategic pivots.

4. Executive & Client Collaboration

Present monthly/quarterly performance reviews to C-suite stakeholders, highlighting actionable insights and growth opportunities.

Act as the primary client liaison, resolving challenges with data-backed solutions and fostering long-term account retention.

5. Team Leadership & Innovation

Direct a team of content creators, analysts, and ad specialists, providing clear guidelines for platform-specific best practices.

Stay ahead of industry trends (e.g., AI tools, privacy changes) and pilot new technologies (e.g., ChatGPT, MidJourney) to maintain competitive edge.

Core Requirements

• 5+ years in performance marketing, with 3+ years in a client-facing leadership role (agency experience preferred).
• Certifications: Meta Blueprint, Google Ads, Google Analytics, or TikTok Business Suite.
• Technical Mastery:
• Platforms: Meta Ads Manager, Google Ads, TikTok Business, Snapchat Ads.
• Tools: ClickUp/Asana (workflow management), Canva/CapCut (AI-driven creative tools), TripleWhale/Northbeam (attribution).
• Proven Impact: Track record of:
• Scaling campaigns to 20%+ ROAS or reducing CAC by 15%+.
• Managing $50k+ Quarterly ad spend across multiple platforms.
• Soft Skills:
• Executive-level storytelling: Simplify complex data for C-suite audiences.
• Crisis management: Resolve client conflicts with diplomacy and fact-based solutions.

Why Join Us?

Ownership: Shape the future of client strategies with autonomy over budgets and innovation.

Growth: Access to cutting-edge AI tools, annual certifications, and leadership training.

Impact: Your work directly influences the revenue growth of global brands.

Success Metrics

You'll be measured by:

Client Retention Rate: Maintain 90 %+ retention through a proactive strategy.

ROAS Improvement: Achieve YOY growth in client ROAS.

Innovation: Launch 2+ AI-driven campaign pilots per quarter.

Perks & Benefits

• We have set the position budget ranging between 80,000 PKR to 130,000 PKR per month
• Yearly additional bonuses
• KPI Based bonuses.
• Health Insurance