Social Media and Google Ads Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan OXX LEADS - Digital Marketing Agency Full time

Company Description

Oxxleads is a digital marketing agency specializing in innovative and tailored solutions to help businesses thrive in today's competitive landscape. We offer a range of services including SEO, PPC campaigns, Google Ads, social media marketing, web and app development, content writing, and creative & video services. Our mission is to empower businesses of all sizes with customized digital solutions that drive growth and build brand value. With a team of experts who stay ahead of the latest trends, Oxxleads is committed to delivering impactful results.

About the Role

We're looking for a talented Social Media and Google Ads Specialist to manage, execute, and optimize paid advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, and YouTube). The ideal candidate is both creative and data-driven, with a proven track record of generating leads, driving high-converting traffic, and retaining audience engagement.

Key Responsibilities

  • Plan, launch, and manage paid advertising campaigns on Google Ads (PPC), Facebook Ads, Instagram Ads, and other social platforms.
  • Conduct keyword research, audience targeting, and A/B testing to optimize ad performance.
  • Create compelling ad copy, visuals (with support from design), and landing pages that convert.
  • Monitor campaign performance, analyze metrics (CPC, CTR, CPA, ROAS), and report insights to the marketing team.
  • Retain and nurture generated traffic and leads using retargeting, lookalike audiences, and other engagement strategies.
  • Continuously test and tweak campaigns to improve performance and reduce cost-per-lead.
  • Collaborate with content creators, designers, and marketing strategists to align campaigns with brand goals.
  • Stay up-to-date with the latest trends, algorithm updates, and best practices in paid advertising.

Requirements

  • 2+ years of experience managing paid campaigns on Google Ads and social media platforms.
  • Hands-on experience with PPC, remarketing, and lead generation strategies.
  • Strong understanding of ad platforms, bidding strategies, conversion tracking, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
  • Proven ability to generate and retain high-quality leads through strategic campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and organizational skills.

What We Offer

  • Competitive salary and performance bonuses
  • Flexible work hours and remote work opportunities
  • Creative freedom and autonomy
  • A collaborative and supportive work environment
  • Career growth opportunities within a fast-growing company
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