
Digital Paid Acquisition Specialist
3 weeks ago
Direct message the job poster from Growlyze Technologies
Helping Companies Scale & Increase Revenue with HubSpot | CRM & Sales Automation | Growlyze – Your Partner in Business GrowthAbout the Role
We're seeking a skilled and detail-oriented Paid Ad Specialist to manage and optimize client's paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads. This role focuses on maintenance, budget oversight, optimization, and reporting not creative strategy.
You'll help us protect performance and ensure efficient spend across platforms, with a strong understanding of HubSpot and centralized reporting tools to track full-funnel effectiveness. You'll work closely with our internal marketing team to align platform insights with lead performance, conversions, and pipeline movement.
Key Responsibilities:
- Monitor, maintain, and optimize active ad campaigns across Google, Meta, and TikTok with a combined monthly spend of average of $10K+
- Oversee daily budget pacing and ensure campaign delivery aligns with performance goals
- Adjust audiences, placements, bids, or budgets to reduce waste and maximize efficiency
- Flag underperforming assets, conversion drops, or tracking issues quickly and clearly
- Coordinate UTM tracking and ensure proper lead attribution through HubSpot
- Support A/B testing of creative, copy, and targeting segments (implementation + tracking)
- Deliver weekly summary reports including top-line metrics, visual performance dashboards, insights, and actionable recommendations
- Keep a pulse on platform policy updates, technical shifts, and algorithmic changes
Must Have Qualifications:
- 3+ years of hands-on experience managing paid campaigns on Google Ads, Meta Ads, and TikTok Ads
- Familiarity with HubSpot (particularly Marketing Hub, ad tracking, and campaign attribution)
- Demonstrated ability to manage and report on $10K+/month in media spend
- Analytical thinker with the ability to identify trends and surface insights quickly
- Strong communication and documentation skills
- Self-starter, comfortable in a fast-paced, remote freelance setting
Bonus Points For:
- Experience working with education, beauty, or Gen Z–focused brands
- Familiarity with Google Tag Manager, TikTok pixel tracking, or GA4 setup
- Ability to interface with creative teams to request optimized content based on performance data
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionBusiness Development and Sales
- IndustriesIT Services and IT Consulting
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