Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan Appliconic Full time

We at Appliconic are looking for an amazing, data-driven Marketing Manager to own the majority of the marketing funnel for our company.

We are a mobile app development company and we need a Marketing Manager with similar company expertise. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion. You should be an internet-savvy and energetic team player who is a creative and proactive thinker to plan, manage, and optimize successful PPC (pay per click) marketing campaigns.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will create resources to drive leads, subscribers & awareness by blogging on an ongoing basis to support and promote your offers and to attract site visitors through newsletters, social media, and email.

Job Specification
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Proven SEM, SEO experience managing PPC campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Should have in-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Build and manage rich content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Develop PR strategies, campaigns, and initiatives to improve public perception of the company.
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