Digital Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan IT International Full time
Digital Marketing Specialist
IT International, Pakistan


• Manage accounts to stay active and make a presence.


• Guide the designing team in creating content, including text posts, videos, and images for use on social media.


• Increase followers organically on social media accounts.


• Understand the value of different projects and promote them as needed.


• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies for social media.


• Prepare weekly paid media performance reports and recommendations.


• Measure and track site ranking factors, keywords, internal and external links, and site content.


• Perform SEO audits and drive the implementation roadmap of on-page and off-page optimization.


• Implement SEO tactics and ensure that sites are search-engine-friendly.


• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside the paid media team.


• Plan, create, and manage PPC campaigns across various channels (Google Ads/Bing Ads etc.).


• Conduct keyword research and management to optimize bids (add PPC keywords and negative keywords).


• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels.


• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics).

Requirements:


• Required: 1+ years of experience in Digital Marketing.


• Ability to generate leads for B2B and B2C markets.


• Nice to Have: Understanding of Google Analytics, Google Tag Manager, Facebook and Google Ads Manager, Google Search Console, Instagram, and Twitter Analytics.


• Attention to detail and the ability to multitask in a deadline-driven atmosphere.


• Ability to clearly and effectively articulate insights and recommended actions.


• Excellent analytical, organizational, and time management skills.

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