Senior Google Ads and PPC Specialist

4 weeks ago

Rawalpindi Cantonment, Pakistan Backendz Full time

About the Job

Read Full JD Before Applying

Position: Senior Google Ads and PPC Specialist

Location: Rawalpindi, Pakistan (Onsite)

Shift: Morning shift

We are looking to hire full-time Digital Marketing Expert to lead, strategize, execute, and optimize high-ROI advertising campaigns across Google Ads, Facebook/other Meta properties, LinkedIn, and other popular digital platforms in line with our omnichannel marketing objectives. This role is perfect for a performance-focused marketer who thrives in a data-driven environment, maximizing conversions and ad spend efficiency.

Key Responsibilities

  • Strategically plan and execute paid media campaigns across Google Ads (Search, Display, Video, Shopping) and social channels like Facebook, Instagram, LinkedIn, and youtube.
  • Manage ad budgets, conduct A/B testing, perform keyword and audience research, and optimize for maximum ROI.
  • Implement retargeting strategies and advanced audience segmentation techniques.
  • Use tools like Google Analytics, Tag Manager, Facebook Pixel, etc., to track, measure, and report on campaign performance.
  • Provide actionable insights and transparent reports to internal teams and clients.
  • Stay ahead of the curve with the latest trends, algorithm changes, and updates in the digital advertising landscape.

Requirements

  • 4+ years of hands-on experience managing PPC and paid social campaigns.
  • Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and web analytics platforms.
  • Deep understanding of digital marketing KPIs, conversion tracking, and bidding strategies.
  • Strong analytical mindset and experience making data-informed decisions.
  • Excellent communication and project management skills.
  • A proactive, self-starting attitude with high accountability and ownership.

What We Offer

  • Competitive base salary + performance-based incentives.
  • Training and mentorship to help you grow into a senior sales role.
  • A collaborative and fast-paced remote team environment.
  • Opportunity to work with international clients and expand your professional network.

To Apply:

Send your CV to hr@backendz.co with the subject line:

"Application – Google Ads & PPC Specialist"

#J-18808-Ljbffr

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