
Senior Google Ads and PPC Specialist
4 weeks ago
About the Job
Read Full JD Before Applying
Position: Senior Google Ads and PPC Specialist
Location: Rawalpindi, Pakistan (Onsite)
Shift: Morning shift
We are looking to hire full-time Digital Marketing Expert to lead, strategize, execute, and optimize high-ROI advertising campaigns across Google Ads, Facebook/other Meta properties, LinkedIn, and other popular digital platforms in line with our omnichannel marketing objectives. This role is perfect for a performance-focused marketer who thrives in a data-driven environment, maximizing conversions and ad spend efficiency.
Key Responsibilities
- Strategically plan and execute paid media campaigns across Google Ads (Search, Display, Video, Shopping) and social channels like Facebook, Instagram, LinkedIn, and youtube.
- Manage ad budgets, conduct A/B testing, perform keyword and audience research, and optimize for maximum ROI.
- Implement retargeting strategies and advanced audience segmentation techniques.
- Use tools like Google Analytics, Tag Manager, Facebook Pixel, etc., to track, measure, and report on campaign performance.
- Provide actionable insights and transparent reports to internal teams and clients.
- Stay ahead of the curve with the latest trends, algorithm changes, and updates in the digital advertising landscape.
Requirements
- 4+ years of hands-on experience managing PPC and paid social campaigns.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and web analytics platforms.
- Deep understanding of digital marketing KPIs, conversion tracking, and bidding strategies.
- Strong analytical mindset and experience making data-informed decisions.
- Excellent communication and project management skills.
- A proactive, self-starting attitude with high accountability and ownership.
What We Offer
- Competitive base salary + performance-based incentives.
- Training and mentorship to help you grow into a senior sales role.
- A collaborative and fast-paced remote team environment.
- Opportunity to work with international clients and expand your professional network.
To Apply:
Send your CV to hr@backendz.co with the subject line:
"Application – Google Ads & PPC Specialist"
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