UA Marketer

4 days ago


Rawalpindi Cantonment, Pakistan Fanawar IT Full time

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Marketing Executive| ASO| Keywords Ranking| Competitive Analysis| Apps| Games| Google Ads| ROAS Campaign|Google Firebase & Analytics| ASO Team Lead

Job Title: User Acquisition (UA) Marketer – Apps

Location: On-site (as per company policy)

Experience Required: Minimum 3 years+

Employment Type: Full-time

Industry: Mobile Apps & Games

Company: Fanawar IT

About Us:

We are a fast-growing IT company focused on developing and scaling mobile applications and games. With an expanding portfolio and user base, we are now looking for a performance-driven User Acquisition (UA) Marketer to lead and scale our paid install campaigns globally.

Job Overview:

As a UA Marketer, you will be responsible for planning, executing, and optimizing paid user acquisition strategies across various ad platforms. You should have deep knowledge of mobile ad campaigns, performance metrics, A/B testing, and analytics tools.

Key Responsibilities:
  • Plan and execute paid install campaigns for Android apps across platforms like Google Ads, Meta, Unity Ads and others
  • Manage and optimize Google UAC, AdMob, and other major UA channels
  • Monitor and analyze Play Console KPIs, install trends, retention, ROAS, and LTV
  • Conduct A/B testing on creatives, targeting, and placements to improve performance
  • Utilize Firebase for audience segmentation, analytics, Remote Config, and A/B testing
  • Track and attribute campaign performance using MMPs (e.g., AppsFlyer, Adjust, Branch etc)
  • Work with monetization and product teams to ensure effective ad mediation and revenue optimization
  • Prepare weekly/monthly reports and insights to guide campaign decisions
  • Stay updated on latest UA trends, privacy regulations (e.g., ATT), and algorithm changes
Required Skills & Qualifications:
  • Minimum 3 years of hands-on experience in UA for mobile apps
  • Strong experience with Google Ads, AdMob, and Play Console KPIs
  • Proficiency with Firebase, Google Analytics
  • Experience with leading MMP platforms (e.g., Adjust, AppsFlyer)
  • Familiarity with ad mediation platforms (e.g., ironSource, AdMob Mediation, MAX and more)
  • Deep understanding of CPI, CPA, ROAS, LTV, Retention, and performance KPIs
  • Creative mindset for testing new UA strategies and ad formats
  • Ability to work cross-functionally with product, design, and monetization teams
  • Excellent communication and reporting skills
Nice to Have:
  • Experience with App launch campaigns
  • Understanding of organic growth strategies (ASO)
  • Familiarity with influencer marketing or creative optimization tools
What We Offer:
  • Competitive salary and performance-based bonuses ( will decide after interview)
  • Work on exciting global apps
  • Flexible working hours
  • A collaborative and innovative work environment
  • Growth opportunities and learning budget
How to Apply:

Please send your resume, campaign portfolio, and any relevant results (CPI, ROAS, etc.) to:

" hr@fanawarit.com "

Subject: UA Marketer Application – [Your Name]

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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