UA Marketer

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Marketing Executive| ASO| Keywords Ranking| Competitive Analysis| Apps| Games| Google Ads| ROAS Campaign|Google Firebase & Analytics| ASO Team Lead

Job Title: User Acquisition (UA) Marketer – Apps

Location: On-site (as per company policy)

Experience Required: Minimum 3 years+

Employment Type: Full-time

Industry: Mobile Apps & Games

Company: Fanawar IT

About Us:

We are a fast-growing IT company focused on developing and scaling mobile applications and games. With an expanding portfolio and user base, we are now looking for a performance-driven User Acquisition (UA) Marketer to lead and scale our paid install campaigns globally.

Job Overview:

As a UA Marketer, you will be responsible for planning, executing, and optimizing paid user acquisition strategies across various ad platforms. You should have deep knowledge of mobile ad campaigns, performance metrics, A/B testing, and analytics tools.

Key Responsibilities:

• Plan and execute paid install campaigns for Android apps across platforms like Google Ads, Meta, Unity Ads and others
• Manage and optimize Google UAC, AdMob, and other major UA channels
• Monitor and analyze Play Console KPIs, install trends, retention, ROAS, and LTV
• Conduct A/B testing on creatives, targeting, and placements to improve performance
• Utilize Firebase for audience segmentation, analytics, Remote Config, and A/B testing
• Track and attribute campaign performance using MMPs (e.g., AppsFlyer, Adjust, Branch etc)
• Work with monetization and product teams to ensure effective ad mediation and revenue optimization
• Prepare weekly/monthly reports and insights to guide campaign decisions
• Stay updated on latest UA trends, privacy regulations (e.g., ATT), and algorithm changes

Required Skills & Qualifications:

• Minimum 3 years of hands-on experience in UA for mobile apps
• Strong experience with Google Ads, AdMob, and Play Console KPIs
• Proficiency with Firebase, Google Analytics
• Experience with leading MMP platforms (e.g., Adjust, AppsFlyer)
• Familiarity with ad mediation platforms (e.g., ironSource, AdMob Mediation, MAX and more)
• Deep understanding of CPI, CPA, ROAS, LTV, Retention, and performance KPIs
• Creative mindset for testing new UA strategies and ad formats
• Ability to work cross-functionally with product, design, and monetization teams
• Excellent communication and reporting skills

Nice to Have:

• Experience with App launch campaigns
• Understanding of organic growth strategies (ASO)
• Familiarity with influencer marketing or creative optimization tools

What We Offer:

• Competitive salary and performance-based bonuses ( will decide after interview)
• Work on exciting global apps
• Flexible working hours
• A collaborative and innovative work environment
• Growth opportunities and learning budget

How to Apply:

Please send your resume, campaign portfolio, and any relevant results (CPI, ROAS, etc.) to:

" hr@fanawarit.com "

Subject: UA Marketer Application – [Your Name]

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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