UA/ Marketing Lead

4 weeks ago

Lahore, Punjab, Pakistan Terafort Full time

1 day ago Be among the first 25 applicants

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Role Overview:

The Marketing Lead will be responsible for planning and executing comprehensive

marketing strategies to drive user growth, retention, and monetization across iOS,

Android, and Web platforms. This leadership role combines full-funnel performance

marketing, brand positioning, and team development, working closely with Product,

Creative, Monetization, and Analytics to achieve the company's growth objectives.

Key Responsibilities:

  • Define and execute full-funnel marketing strategies across iOS, Android, and
  • Web (paid and organic) to achieve company growth objectives.
  • Identify, evaluate, and implement new tools, platforms, and partnerships to scale acquisition and engagement across all platforms.

User Acquisition & Organic Growth:

  • Plan, manage, and optimize paid campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and other major channels for mobile and web.
  • Oversee ASO, SEO, social media, and other organic growth initiatives across app stores and web.
  • Manage and optimize web-to-app and app-to-web funnels to ensure seamless cross-platform user journeys.
  • Build, mentor, and lead a marketing team including UA managers, analysts, designers, and external creative partners.
  • Oversee creative development and testing to deliver high-performing ad assets that drive engagement and conversion.

Budget & Performance Management:

  • Own and manage large marketing budgets across iOS, Android, and Web, ensuring efficient spend and strong ROI.
  • Monitor, analyze, and report on KPIs (CPI, ROAS, retention, LTV) and continuously refine strategies based on data insights.
  • Collaborate closely with Product, Monetization, and Analytics teams to align marketing efforts with overall business goals.

Key Skills:

  • Proven experience in mobile and web marketing leadership roles.
  • Strong understanding of ASO, SEO, and full-funnel optimization (web/app).
  • Excellent analytical skills with experience in tools like Adjust, Appsflyer, Firebase, GA4, Looker, and Sheets.
  • Strategic thinker with a creative eye for messaging and visual storytelling.
  • Strong leadership, team-building, and cross-functional communication skills.
  • Bonus: Experience with AI-driven or content/social apps.

Key Performance Indicators (KPIs):

1. Cost Per Install (CPI) / Customer Acquisition Cost (CAC) - Across mobile

and web.

2. Return on Ad Spend (ROAS) - Net revenue vs. ad spend performance.

3. In-App Purchase / Subscription Growth - % growth in monetized users

acquired through marketing.

4. Conversion Rates - From impressions to install/purchase/subscription

across platforms.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesTechnology, Information and Media

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