UA/ Marketing Lead

3 days ago

Lahore, Punjab, Pakistan Terafort Full time

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Terafort

Role Overview:

The Marketing Lead will be responsible for planning and executing comprehensive

marketing strategies to drive user growth, retention, and monetization across iOS,

Android, and Web platforms. This leadership role combines full-funnel performance

marketing, brand positioning, and team development, working closely with Product,

Creative, Monetization, and Analytics to achieve the company's growth objectives.

Key Responsibilities:

  • Define and execute full-funnel marketing strategies across iOS, Android, and
  • Web (paid and organic) to achieve company growth objectives.
  • Identify, evaluate, and implement new tools, platforms, and partnerships to scale acquisition and engagement across all platforms.

User Acquisition & Organic Growth:

  • Plan, manage, and optimize paid campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and other major channels for mobile and web.
  • Oversee ASO, SEO, social media, and other organic growth initiatives across app stores and web.
  • Manage and optimize web-to-app and app-to-web funnels to ensure seamless cross-platform user journeys.
  • Build, mentor, and lead a marketing team including UA managers, analysts, designers, and external creative partners.
  • Oversee creative development and testing to deliver high-performing ad assets that drive engagement and conversion.

Budget & Performance Management:

  • Own and manage large marketing budgets across iOS, Android, and Web, ensuring efficient spend and strong ROI.
  • Monitor, analyze, and report on KPIs (CPI, ROAS, retention, LTV) and continuously refine strategies based on data insights.
  • Collaborate closely with Product, Monetization, and Analytics teams to align marketing efforts with overall business goals.

Key Skills:

  • Proven experience in mobile and web marketing leadership roles.
  • Strong understanding of ASO, SEO, and full-funnel optimization (web/app).
  • Excellent analytical skills with experience in tools like Adjust, Appsflyer, Firebase, GA4, Looker, and Sheets.
  • Strategic thinker with a creative eye for messaging and visual storytelling.
  • Strong leadership, team-building, and cross-functional communication skills.
  • Bonus: Experience with AI-driven or content/social apps.

Key Performance Indicators (KPIs):

1. Cost Per Install (CPI) / Customer Acquisition Cost (CAC) - Across mobile

and web.

2. Return on Ad Spend (ROAS) - Net revenue vs. ad spend performance.

3. In-App Purchase / Subscription Growth - % growth in monetized users

acquired through marketing.

4. Conversion Rates - From impressions to install/purchase/subscription

across platforms.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesTechnology, Information and Media

Referrals increase your chances of interviewing at Terafort by 2x

Sign in to set job alerts for "Marketing Lead" roles.

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • ASO Expert

    1 week ago

    Lahore, Punjab, Pakistan Creative Distrix Full time

    2 days ago Be among the first 25 applicantsDirect message the job poster from Creative DistrixASO & User Acquisition (UA) Expert – Full-Time (On-Site, Lahore)Location: Lahore, PakistanCompany: Creative DistrixAbout UsCreative Distrix is a next-gen mobile games studio focused on creating standout titles for global audiences.Role OverviewWe're seeking an ASO...

  • Lead Game Developer

    2 weeks ago

    Lahore, Punjab, Pakistan beBeeGame Full time 800,000 - 1,500,000

    Unlock a thrilling career as a game development lead, shaping the future of mobile gaming with innovation and creativity.This dynamic role is ideal for experienced professionals who thrive in fast-paced environments, coordinating cross-functional teams to drive successful projects from concept to launch.Maintain quality, production flow, and track milestones...

  • Senior Digital Marketing Strategist

    3 days ago

    Lahore, Punjab, Pakistan beBeeMarketing Full time $120,000 - $160,000

    Marketing LeaderWe are seeking a seasoned Marketing Leader to spearhead our comprehensive marketing strategies across iOS, Android, and Web platforms.About the Role:This is an exceptional opportunity for a highly motivated individual to drive user growth, retention, and monetization through innovative marketing tactics.Responsibilities:Develop and execute...

  • Mobile Games Marketing Strategist

    1 week ago

    Lahore, Punjab, Pakistan beBeeExpert Full time 8,000,000 - 20,000,000

    Job OverviewWe are seeking an expert in App Store Optimization with extensive knowledge in User Acquisition for both iOS and Android platforms.Key Responsibilities:Plan and execute user acquisition campaigns across various ad platformsPerform ASO for both Android (Google Play) and iOS (App Store)Analyze and optimize campaign performance through key...

  • Game Producer

    2 weeks ago

    Lahore, Punjab, Pakistan Creative Distrix Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Creative Distrix Game Producer (Full-Time | On-Site – Lahore) Location: Lahore, Pakistan Company: Creative DistrixAbout UsCreative Distrix is a mobile games and apps studio focused on building innovative, high-quality titles for global players. Based in Lahore,...

  • Assistant Marketing Manager

    2 weeks ago

    Lahore, Punjab, Pakistan Lead Market Technology Solution Full time

    Lead Market Technology Solutions is looking for energetic Dynamic & experienced Digital Marketing Manager candidates for Internet marketing for our office in Lahore, Pakistan. Lead Market Technology Solutions (LMTS) is Pakistan arm of UK based company. The assistant marketing manager will be based in our Lahore office but will provide marketing and...

  • Sales & Marketing Executive

    4 weeks ago

    Lahore, Punjab, Pakistan Tycoon Marketing Full time

    Sales & Marketing Executive Tycoon Marketing, Pakistan A highly energetic, self-motivated and trend-foreseeing professional is required who has the ability to develop business, acquire new clients, maintain strong relationships with existing clients, and lead and develop strategies for the organization in diversified areas of Visual Branding and Signage...

  • Business Developer

    3 weeks ago

    Lahore, Punjab, Pakistan LEAD Concept Full time

    LEADconcept is looking to hire Business Developer/Bidding Expert to bring leads from International Market for our office located in Gulberg 3, Lahore.Candidates MUST have:Technical knowledge, commonly used programming languagesAbility to respond to technical questionsKnow how to pitch in the Global marketExperience does not matter at all but we want...

  • Sales Team Lead And Sales Agents

    4 weeks ago

    Lahore, Punjab, Pakistan OneDigi Marketing Full time

    We're hiring a Senior Sales Team Leader who can independently identify, reach out to, and close deals with U.S.-based businesses. You must have a proven track record in cold outreach, lead qualification, consultative selling, and closing retainers or project-based deals. Bonus if you've already sold similar services for another U.S.-focused...

  • Digital Marketing Lead

    3 weeks ago

    Lahore, Punjab, Pakistan CureMD Full time

    Join to apply for the Digital Marketing Lead role at CureMD1 day ago Be among the first 25 applicantsJoin to apply for the Digital Marketing Lead role at CureMDGet AI-powered advice on this job and more exclusive features.Job Overview:The Digital Marketing Lead is a senior role within CureMD's digital marketing team, responsible for driving data-driven...