Marketing

19 hours ago

Lahore, Punjab, Pakistan TUV Austria Bureau of Inspection and Certification Full time
Marketing Head
TUV Austria Bureau of Inspection and Certification, Pakistan
  • Responsible to develop & implement marketing plans both short term and long term to achieve corporate goals.
  • Conceptualize artwork for company marketing material / activities.
  • Responsible for continuous monitoring of outcomes of marketing activities and take corrective and preventive measures to get desired results.
  • Coordinate with agencies, during the course of preparation and finalization of print advertisements, advertising campaigns, TVCs, as per marketing plans and budgets.
  • Lead development of country marketing calendar that creates interest/excitement for the brand.
  • Develop creative briefs, lead content creation and plan for digital (including social) media, traditional & non-traditional marketing content, and other tactical activities that support the marketing plan.
  • Lead development of creative material that support each marketing campaign in conjunction with creative partners and agencies.
  • Develop and manage timelines that keep marketing calendar creation, campaigns and all related activities well organized and on time.
  • Develop, manage and track marketing budgets, timelines and processes from kick-off to execution.
  • Establish and maintain processes to ensure effective and timely development and execution of programs within defined budget.
  • Present marketing strategies and execution details to management.
  • Assist with marketing communications to operations (and other departments) to ensure optimum execution of marketing programs.
  • Lead & manage relationship with the press.
  • Identify suitable avenues/events for sponsorships & Employer Branding at Job fairs.
  • Conceptualize & prepare marketing material such as brochures, greeting cards, souvenirs, standard memoranda, advertisement material.
  • Social Media Management (Facebook, Twitter, LinkedIn etc.).
  • Networking with individuals on LinkedIn & other corporate events organized / sponsored by the company.
  • Assist management in developing and implementing marketing strategy of existing and new upcoming service lines.
  • Liaison with creative organizations, news agencies, magazines, radio stations, and other media for publicity through programs, news coverage, newsletters, press releases.
  • Ensure Marketing Assistant meets targets for sending mail shots.
  • Review & finalize training budget and training calendar before presenting it to the management.
Job Specification
  • Ability to communicate clearly and concisely, both orally and in writing.
  • A good working knowledge of marketing principles, particularly to support the building and promotion of a brand.
  • Good analytical skills of brands, market research, and market trends.
  • Good knowledge of different media channels for different audiences.
  • Strategic planning and execution.
  • Ability to think creatively.
  • Ability to manage time and budget effectively.
  • Ability to balance multiple priorities and meet deadlines.
  • Ability to work both independently and as part of a team.
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