Content Marketing Specialist

2 days ago

Rawalpindi Cantonment, Pakistan Hire Ninja Full time

Anhance is looking for a creative and data-driven marketer to build and scale our content marketing efforts. Anhance is a digital sales platform designed to help marketers sell their digital content with ease.

This is a key role for the company to elevate our content to the next level. You will be responsible for content marketing for a company that lives and breathes content marketing. This role combines strategy and hands-on execution for scale.

What you'll do day by day:
  • Develop a deep understanding of our space and buyers. Build a solid content marketing strategy to position us as a key market player.
  • Create exceptional content. Identify key campaign themes and produce various types of content (blog posts, infographics, webinars, etc.). Run integrated campaigns to boost brand awareness and generate leads.
  • Develop your own brand voice and tone. Ensure content meets high editorial standards, reflects our voice & brand guidelines, and benefits our target audience and customers.
  • Establish benchmarks for success and ROI. Implement tools and processes for effective content creation and measurement.
  • Collaborate with sales, support, and product teams to identify opportunities for content creation. Spot early trends and develop industry-leading content. Lead and engage an editorial board.
  • Distribute and amplify content across channels. Experiment with new methods to reach new audiences.
Why you want this job:
  • High impact. This role is crucial to our success and growth programs.
  • Potential for success. You can build and scale a content marketing team.
  • Great team. We work hard, have fun, and are passionate about our vision and values.
  • Our impact. We're disrupting traditional business models and building something unique.
Job Specification
  • Exceptional writing skills. Able to craft interesting, viral, and informative content on any topic.
  • Strategic mindset. Understands our customers, industry, and B2B marketing to develop effective strategies.
  • Hands-on approach. Willing to roll up sleeves, create content, run campaigns, and scale programs.
  • Creative. Open to trying new ideas to elevate our creativity.
  • Analytical. Focuses on data and ROI, experienced with budgets, analytics, and automation tools.
  • Excellent communicator. Capable of sharing information internally and externally.
  • Experience managing freelancers (writers, designers, animators) to produce high-quality content.
  • Thrives in a fast-paced startup environment and eager to shape the future of content marketing.

Location: Rawalpindi, Pakistan

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