Senior Marketing Executive

3 weeks ago

Islamabad, Islamabad, Pakistan Poshish Full time

Poshish, Pakistan's leading furniture brand, is looking for a Senior Marketing Executive to strengthen its Marketing & Branding Department. This is a senior-level role for a highly motivated professional who can lead impactful campaigns, drive brand growth, and manage both digital and traditional marketing strategies.

Key Responsibilities

Lead and optimize performance marketing campaigns to boost sales and ROI.
Manage digital advertising across Meta, Google, and TikTok, ensuring efficient budget utilization and measurable outcomes.
Drive social media marketing, overseeing content, engagement, and brand voice.
Execute traditional marketing initiatives including events, print media, and outdoor campaigns.
Build and maintain strong relationships with influencers and brand ambassadors.
Manage online reputation (ORM) through reviews, feedback, and customer engagement strategies.
Collaborate with management to align marketing initiatives with business and branding goals.
Mentor and guide junior team members to achieve department KPIs.

Requirements

Minimum 3–5 years of proven experience in marketing, preferably in retail, lifestyle, or furniture industry.
Hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and other digital platforms.
Strong understanding of 360° marketing campaigns (digital + traditional).
Excellent leadership, communication, and analytical skills.
A proactive, creative, and results-oriented professional with the ability to manage multiple projects.

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