Performance Marketing Manager
2 weeks ago
Company Description
Analytica is a global technology solutions provider offering innovative services across AI, Web & Mobile Development, Blockchain, AR/VR, Cloud, and digital marketing. With offices in the UAE, USA, Sweden, Qatar, and Pakistan and headquartered in the UAE, we deliver quality services to global standards. Our multidisciplinary team of experts helps businesses adapt and thrive by combining advanced technology with visionary thinking. Analytica bridges the gap between concept and execution, empowering businesses to lead in their industries through custom software development, advanced R&D, and scalable digital infrastructure.
Role Description
This is a full-time on-site role for a Performance Marketing Manager located in Lahore. The Performance Marketing Manager will be responsible for managing pay-per-click (PPC) campaigns, optimizing performance marketing strategies, analyzing data, managing budgets, and ensuring campaign effectiveness. They will collaborate with the marketing team to develop and implement data-driven marketing strategies to drive measurable business growth.
Qualifications
- Experience in managing PPC campaigns, budget management, and performance optimization
- Strong analytical skills and proficiency in data analysis tools
- Expertise in digital marketing strategies and tactics
- Familiarity with marketing platforms such as Google Ads, Facebook Ads, and other ad networks
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- Experience in the technology industry is a plus
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