Performance Marketing Manager

2 weeks ago

Lahore, Punjab, Pakistan NETSOL Technologies Inc. Full time $104,000 - $130,878 per year

About NETSOL:
NETSOL Technologies is at the forefront of providing sophisticated software and services for asset financing and leasing. Our solutions cater to the automotive, equipment, banking, and lending industries with our comprehensive suite of IT services, including software development, AWS consulting, and more.

About the Role:
We are looking for a seasoned Performance Marketing Manager to join our team. This individual will play a critical role in generating Marketing Qualified Leads (MQLs), driving opportunities, and contributing to revenue growth. This candidate will own and deliver a monthly leads target and will report to the Head of Demand Generation.

Key Responsibilities:

  • Plan, develop and execute a global digital advertising strategy that supports NETSOL's GTM and growth objectives. Proactively identify opportunities across global markets (US, China, Europe, Australia, etc.) to maximize market penetration and revenue growth.

  • Work with the marketing leadership to establish clear objectives and KPIs aligned with company goals fostering a culture of transparency, accountability, and high performance.

  • Launch, manage, and optimize advertising campaigns across multiple platforms, including Google Ads, Bing, Facebook, LinkedIn, and/or programmatic ad networks in alignment with monthly KPIs.

  • Proficiently segment and construct audience groups using rules-based segmentation to tailor ad content. Candidate must possess a deep understanding of multiple ad formats and audience segments, along with the ability to effectively dissect and target audience segments to maximize campaign impact.

  • Utilize analytics to closely monitor and evaluate campaign performance. Deliver comprehensive reports on key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), Conversion Rate (CVR) and return on ad spend (ROAS) to stakeholders, and refine strategies based on data insights.

  • Effectively manage and allocate advertising budgets across campaigns and platforms. Strategically optimize spending to channel resources towards the most profitable and impactful campaigns.

  • Execute thorough A/B and multivariate tests to refine ad copy, landing page(s), targeting, and bidding strategies. Utilize insights from testing, heat maps, session recordings to continuously enhance campaign efficacy and efficiency.

  • Collaborate seamlessly with internal teams to ensure a cohesive and integrated marketing strategy.

  • Stay at the forefront of industry trends, privacy policies, and technological advancements in digital advertising. Incorporate innovative tools and practices to maintain and extend the company's competitive edge.

Qualifications:

  • 5+ years of experience in performance marketing, particularly in a B2B, technology, or software environment.
  • 5+ years of hands-on experience with Google Ads, Bing Ads, LinkedIn, and display, retargeting.
  • Deep understanding of marketing analytics, attribution models, and data-driven decision-making.
  • Hands-on experience with Hubspot, Salesforce, and Jira.
  • Excellent analytical and quantitative skills, with a proven ability to turn data into actionable insights.
  • Knowledge of best practices in performance marketing, with a continuous test-and-learn approach.
  • Proficiency in using Jira for campaign and project management.
  • Strong project management abilities, able to work under pressure in a fast-paced environment.
  • Exceptional communication and collaboration skills.

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