Email Marketing Specialist

10 hours ago

Lahore, Punjab, Pakistan Bizmia Full time

Bizmia is seeking a creative and analytical Email Marketing Specialist to lead its email marketing initiatives and drive impactful customer engagement, retention, and conversion. This is an exciting opportunity to craft compelling campaigns, leverage data-driven insights, and play a key role in nurturing customer relationships.

The ideal candidate will have a strong command of email marketing strategies, excellent copywriting skills, and a solid understanding of audience segmentation and performance analytics.

Key Responsibilities:
Plan, design, and execute email marketing campaigns aligned with the brand's voice and business objectives.
Write clear, persuasive, and engaging email content that captures attention and drives conversions.
Manage and segment email lists, ensuring each audience receives targeted and relevant messaging.
Conduct A/B testing on subject lines, visuals, content, and CTAs to improve campaign performance.
Analyze key email metrics such as open rates, click-through rates, and conversions, using insights to continuously optimize future campaigns.
Ensure all email campaigns are compliant with CAN-SPAM and GDPR regulations, maintaining list hygiene and maximizing deliverability.
Collaborate with designers, product marketers, and other internal teams to create visually appealing and impactful email content.
Monitor customer feedback and analyze recipient engagement patterns to refine email strategies and improve the overall customer-brand relationship.

Skills & Qualifications:
Proven experience in email marketing and lead generation through LinkedIn.
Exceptional copywriting skills, with the ability to write clear, concise, and persuasive email content tailored to different audience segments.
Strong understanding of A/B testing methodologies and techniques to optimize email performance.
Experience in setting up and managing automated email workflows and customer journey mapping.
Excellent organizational and time management skills, capable of handling multiple campaigns simultaneously and meeting tight deadlines.
Familiarity with email marketing tools (e.g., Mailchimp, HubSpot, ActiveCampaign, etc.) and CRM platforms for managing subscriber data.

Preferred Qualifications:
2 to 3 years of professional experience in email marketing and lead generation.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Strong understanding of email deliverability best practices and legal compliance requirements.

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