Email Marketing Specialist

6 hours ago

Lahore, Punjab, Pakistan SAT Full time

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SAT Japan is a prominent player in the automotive export industry, headquartered in Iwaki, Japan. With a strong track record of delivering vehicles to countries including Chile, Kenya, Bolivia, Uganda, Pakistan, South Africa, and Tanzania, we have established ourselves as a leading exporter. Our mission is to simplify the car sale and purchase process, making it accessible and effortless for everyone, everywhere.

Position: Email Marketing Specialist

Location: Gulberg III, Lahore

Job Type: Full-time - Onsite

Job Summary:

We are seeking a creative and analytical Email Marketing Specialist to develop, implement, track, and optimize our email marketing campaigns across all digital channels. The ideal candidate will have a passion for marketing, strong copywriting skills, and a knack for engaging customers through compelling email content.

  • Oversee email databases, ensuring compliance with GDPR and other regulations.
  • Manage email infrastructure, including multiple mailboxes and domains, to optimize deliverability and minimize spam risks.
  • Configure DKIM, SPF, and DMARC settings for secure email authentication.
  • Implement dynamic content techniques for content creation and A/B testing.
  • Set up and maintain email warm-up settings for high-volume campaigns.
  • Design professional email signatures for consistent branding.
  • Plan, create, and execute targeted email marketing campaigns, including newsletters and promotions.
  • Optimize templates for mobile devices and ensure high deliverability.
  • Drive B2C marketing, generating quality leads and expanding the email database.
  • Proven skills in effective email copywriting series.
  • Track and analyze key metrics like open rates, click-through rates, lead generation, and database growth.
  • Provide insights to refine and optimize email marketing strategies.
  • Manage tools such as Klaviyo / Mailchimp to enhance email marketing efforts.
  • Offer technical support for email infrastructure and tool integration.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience in segmentation and planning of email marketing.
  • Minimum 1 year of experience in email marketing focusing on infrastructure setup and management, lead generation, and nurturing.
  • Proven experience with marketing automation tools like Klaviyo, Mailchimp, Apollo.
  • Strong understanding of email marketing concepts and metrics.
  • Excellent copywriting and editing skills.
  • Strong analytical skills and ability to interpret data for actionable insights.
  • Ability to manage multiple projects and meet deadlines.
  • Proficiency in HTML, content management systems, and email marketing best practices.
  • Experience with DKIM, SPF, DMARC, email deliverability, and content optimization tools.
Additional Details:
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Motor Vehicle Manufacturing
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