Digital Marketing

4 days ago

Karachi, Sindh, Pakistan United SEO Full time
Digital Marketing / SEO / PPC Executive - Remote Role

Minimum 4 years of experience in digital marketing, with expertise in SEO, PPC, and Social media and past experience with international campaigns.

We are a Canadian digital marketing agency renowned for its expertise in SEO and other online marketing strategies. With a strong focus on delivering results-driven services, the company has established itself as a leader in the field, catering to a wide range of online businesses. Their approach combines cutting-edge techniques with a deep understanding of digital marketing, positioning them as a go-to agency for businesses looking to enhance their online presence.

We are seeking a skilled and motivated Digital Marketing/SEO/PPC Executive in Pakistan to join our company on a remote basis. This position requires working during Eastern Standard Time (EST) hours, which will be night shift in Pakistan.

Key Responsibilities:

  • Develop and execute performance-driven SEO & PPC campaigns to drive lead generation for clients.
  • Manage PPC campaigns across various platforms (such as Google Ads, Facebook Ads), ensuring effective keyword research, ad creation, and performance monitoring.
  • Strategize and execute compelling social media marketing campaigns across different platforms (Facebook, Instagram, LinkedIn, TikTok).
  • Optimize ad creatives and landing pages. Monitor campaign performance and provide actionable insights.
  • Plan, create, and manage high-quality content for social media channels that aligns with the client needs and resonates with their target audience.
  • Conduct A/B testing to refine marketing campaigns, aiming to increase client ROI.
  • Adapt strategies promptly to changes in platform algorithms and market trends.
  • Analyze and report on the performance of digital marketing campaigns, adjusting strategies as needed for optimal results.
  • Collaborate with team members to maximize the impact of digital marketing efforts, ensuring a cohesive approach.
  • Keep abreast of the latest trends in SEO, PPC, and social media marketing.
  • Ensure all digital marketing activities are aligned with the overarching marketing objectives of the clients.
  • Utilize web analytics tools to develop and refine SEO and social media strategies, focusing on data-driven decision-making.
  • Competitive salary (PKR 70,000 - 110,000) with performance-based incentives.
  • Opportunity to work with a diverse international team and clientele.
  • Comprehensive professional growth and development opportunities.
  • Flexible, full-time remote work position from anywhere in Pakistan.
Job Specification

Qualifications:

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Minimum 4 years of experience in digital marketing, with expertise in SEO, PPC, and Social media.
  • Proven experience with international campaigns.
  • Strong analytical and project management skills, capable of leading campaigns.
  • Up-to-date with the latest digital marketing trends and best practices.
  • Proficiency with SEO tools (e.g., SEMrush, Moz, Google Analytics) and social media platforms (Facebook, Instagram, TikTok).
  • Demonstrated experience in managing PPC campaigns with large budgets.
  • Excellent communication skills in English, both written and verbal, with the ability to maintain regular client communication.
  • Versatility in adapting marketing strategies to various client industries.
  • Strong teamwork and collaboration skills.
Marketing and Advertising - Calgary, Canada
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