
Strategy Manager
3 days ago
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We are seeking a dynamic and analytical Strategy Manager to join our team at IAL Saatchi & Saatchi. The ideal candidate will lead the development and implementation of strategic campaigns that deliver measurable results for our clients. This role requires a blend of creativity, research expertise, and business acumen to identify trends, build strategies, and provide actionable insights that elevate our clients' brands.
- Key Responsibilities:
- Strategic Development:
- Collaborate with creative, account management, and media teams to develop data-driven and innovative strategies for clients.
- Define clear objectives, KPIs, and actionable roadmaps for marketing and advertising campaigns.
- Consumer Insights & Research:
- Conduct thorough market research, competitor analysis, and audience segmentation to understand target demographics.
- Leverage tools and platforms to gather insights and identify emerging trends to guide strategy development.
- Client Partnership:
- Act as a strategic partner to clients, presenting compelling ideas and solutions that align with their business objectives.
- Regularly update clients on campaign performance and adapt strategies based on feedback and results.
- Data & Performance Analysis:
- Monitor campaign performance, interpret analytics, and translate data into meaningful insights for optimization.
- Use qualitative and quantitative data to inform and refine strategies.
- Innovation & Thought Leadership:
- Stay ahead of industry trends, new technologies, and innovative approaches to drive creative excellence.
- Provide thought leadership within the agency by contributing to workshops, brainstorming sessions, and strategy presentations.
- Work closely with cross-functional teams to ensure seamless strategy execution.
- Mentor and guide junior strategists and team members.
- Qualifications:
- Education: Bachelor's degree in marketing, Business, Communications, or related field (MBA preferred).
- Experience:
- 5+ years of experience in strategic planning or account management within an advertising or marketing agency.
- Proven track record of developing successful marketing strategies for diverse industries.
- Skills:
- Strong analytical, problem-solving, and storytelling abilities.
- Proficiency in research tools (e.g., Nielsen, Google Analytics, TGI, etc.).
- Excellent communication and presentation skills.
- Creative thinking with the ability to link business objectives to marketing strategies.
- Strategic mindset with a deep understanding of consumer behavior and market dynamics.
- Ability to manage multiple projects and deadlines effectively.
- Collaborative spirit with a passion for fostering innovation and team growth.
- Strong sense of accountability and results orientation.
How to Apply:
Submit your CV and portfolio with the subject line "Application for Strategy Manager – aymen.k@ialsaatchi.com."
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionBusiness Development and Sales
- IndustriesAdvertising Services
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