Strategy Manager

3 days ago

Lahore, Punjab, Pakistan Saatchi & Saatchi Group Full time

2 weeks ago Be among the first 25 applicants

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We are seeking a dynamic and analytical Strategy Manager to join our team at IAL Saatchi & Saatchi. The ideal candidate will lead the development and implementation of strategic campaigns that deliver measurable results for our clients. This role requires a blend of creativity, research expertise, and business acumen to identify trends, build strategies, and provide actionable insights that elevate our clients' brands.

  • Key Responsibilities:
  • Strategic Development:
  • Collaborate with creative, account management, and media teams to develop data-driven and innovative strategies for clients.
  • Define clear objectives, KPIs, and actionable roadmaps for marketing and advertising campaigns.
  • Consumer Insights & Research:
  • Conduct thorough market research, competitor analysis, and audience segmentation to understand target demographics.
  • Leverage tools and platforms to gather insights and identify emerging trends to guide strategy development.
  • Client Partnership:
  • Act as a strategic partner to clients, presenting compelling ideas and solutions that align with their business objectives.
  • Regularly update clients on campaign performance and adapt strategies based on feedback and results.
  • Data & Performance Analysis:
  • Monitor campaign performance, interpret analytics, and translate data into meaningful insights for optimization.
  • Use qualitative and quantitative data to inform and refine strategies.
  • Innovation & Thought Leadership:
  • Stay ahead of industry trends, new technologies, and innovative approaches to drive creative excellence.
  • Provide thought leadership within the agency by contributing to workshops, brainstorming sessions, and strategy presentations.
  • Work closely with cross-functional teams to ensure seamless strategy execution.
  • Mentor and guide junior strategists and team members.
  • Qualifications:
  • Education: Bachelor's degree in marketing, Business, Communications, or related field (MBA preferred).
  • Experience:
  • 5+ years of experience in strategic planning or account management within an advertising or marketing agency.
  • Proven track record of developing successful marketing strategies for diverse industries.
  • Skills:
  • Strong analytical, problem-solving, and storytelling abilities.
  • Proficiency in research tools (e.g., Nielsen, Google Analytics, TGI, etc.).
  • Excellent communication and presentation skills.
  • Creative thinking with the ability to link business objectives to marketing strategies.
  • Strategic mindset with a deep understanding of consumer behavior and market dynamics.
  • Ability to manage multiple projects and deadlines effectively.
  • Collaborative spirit with a passion for fostering innovation and team growth.
  • Strong sense of accountability and results orientation.

How to Apply:

Submit your CV and portfolio with the subject line "Application for Strategy Manager – aymen.k@ialsaatchi.com."

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionBusiness Development and Sales
  • IndustriesAdvertising Services

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