
UA Marketer
3 days ago
Location: On-site (as per company policy)
Experience Required: Minimum 3 years+
Employment Type: Full-time
Industry: Mobile Apps & Games
Company: Fanawar IT
About Us:We are a fast-growing IT company focused on developing and scaling mobile applications and games. With an expanding portfolio and user base, we are now looking for a performance-driven User Acquisition (UA) Marketer to lead and scale our paid install campaigns globally.
Job Overview:As a UA Marketer, you will be responsible for planning, executing, and optimizing paid user acquisition strategies across various ad platforms. You should have deep knowledge of mobile ad campaigns, performance metrics, A/B testing, and analytics tools.
Key Responsibilities:- Plan and execute paid install campaigns for Android apps across platforms like Google Ads, Meta, Unity Ads and others
- Manage and optimize Google UAC, AdMob, and other major UA channels
- Monitor and analyze Play Console KPIs, install trends, retention, ROAS, and LTV
- Conduct A/B testing on creatives, targeting, and placements to improve performance
- Utilize Firebase for audience segmentation, analytics, Remote Config, and A/B testing
- Track and attribute campaign performance using MMPs (e.g., AppsFlyer, Adjust, Branch etc)
- Work with monetization and product teams to ensure effective ad mediation and revenue optimization
- Prepare weekly/monthly reports and insights to guide campaign decisions
- Stay updated on latest UA trends, privacy regulations (e.g., ATT), and algorithm changes
- Minimum 3 years of hands-on experience in UA for mobile apps
- Strong experience with Google Ads, AdMob, and Play Console KPIs
- Proficiency with Firebase, Google Analytics
- Experience with leading MMP platforms (e.g., Adjust, AppsFlyer)
- Familiarity with ad mediation platforms (e.g., ironSource, AdMob Mediation, MAX and more)
- Deep understanding of CPI, CPA, ROAS, LTV, Retention, and performance KPIs
- Creative mindset for testing new UA strategies and ad formats
- Ability to work cross-functionally with product, design, and monetization teams
- Excellent communication and reporting skills
- Experience with App launch campaigns
- Understanding of organic growth strategies (ASO)
- Familiarity with influencer marketing or creative optimization tools
- Competitive salary and performance-based bonuses ( will decide after interview)
- Work on exciting global apps
- Flexible working hours
- A collaborative and innovative work environment
- Growth opportunities and learning budget
Please send your resume, campaign portfolio, and any relevant results (CPI, ROAS, etc.) to:
" hr@fanawarit.com "
Subject: UA Marketer Application – [Your Name]
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