Country Marketing Lead

6 days ago


Lahore, Punjab, Pakistan Indriver Full time

This role is responsible for driving regional growth through in-depth consumer market analysis and strategic marketing execution. Key duties include developing annual marketing plans focused on user acquisition and retention, managing budgets, setting performance targets (MAU & CAC), and optimizing the marketing mix by location. The role also involves owning the product marketing strategy, conducting funnel analysis and A/B testing, executing integrated 360° campaigns, and leading driver-focused marketing initiatives. Collaboration with cross-functional teams and support for regional partnerships and new channel testing are also essential to success in this position.

Responsibilities
  • Deep-dive into consumer market analysis to inform geo expansion choices
  • Develop and execute annual marketing plans with a focus on both acquisition and retention
  • Lead regional budget planning, set and track MAU & CAC targets
  • Define the most effective marketing mix by country or city – from performance and media to car branding
  • Own product marketing strategy, including customer journey mapping (CJM)
  • Conduct funnel analysis, generate hypotheses, and lead test execution
  • Plan and execute 360° campaigns to balance supply and demand
  • Lead drivers marketing and support brand development with strong local context
  • Support regional partnerships and test new marketing channels
  • Align and lead cross-functional teams across Marketing, PR, Business Development, Ops, and Product
Qualifications
  • 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
  • Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
  • Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization
Conditions & Benefits
  • Unlimited opportunities for professional and career growth, regular external and internal training
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry
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