Manager Product – Asset

Department: Business Banking

Reports To: Head Product Development & Research

Job Grade: AVP

Total Positions: 01

Job Location: Head Office, Islamabad

Role summary: Manager Product – Asset & SME – MMBL is responsible for developing & managing Asset & SME products, ensuring competitive pricing & driving product performance. The role involves strategic planning, product development, coordination with sales team & other stakeholders, marketing initiatives & revenue optimization.

Product Development & Management:

• Develop & enhance Asset & SME products (Secured/unsecured) based on market research & customers insight.
• Ensure product offering align with business goals & regulatory requirements.
• Improve customers experience by introducing innovative features and digital banking solutions.
• Introduce customized product solutions tailored to customers segments.

Pricing & Budgeting:

• Develop competitive pricing strategies for Asset & SME products and to optimize revenue, profitability and market share.
• Monitor interest rate trends & recommend adjustments to manage the product costing.
• Prepare & maintain annual product budgets, forecasting revenue & profit growth.

Business Development & stakeholders Coordination:

• Work closely with the sales force & other stakeholders to provide product trainings, sales strategies and market insights.
• Monitor product performance in the market and develop key product performance metrics
• Develop incentive structure to drive sales effectiveness.
• Liaise with IT, risk management, finance & operation teams to enhance product delivery.
• Strive for digital solutions & digital transformation initiatives for Asset product offerings.

Marketing & Campaign Management:

• Collaborate with the marketing team in promoting marketing campaigns for Asset & SME products.
• Leverage digital channels, branch networks & partnerships for products visibility.
• Conduct competitor benchmarking to refine products marketing strategies.
• Develop incentive structure to drive sales effectiveness.

Compliance & Risk Management:

• Ensure all asset & SME products comply with regulatory guidelines.
• Assess risk associated with pricing, customers retention & market fluctuations.
• Manage risks related to collateral management

Other tasks assigned by line manager.

Required Qualification & Experience:

• Minimum Bachelor degree in Business Finance or related field
• Minimum 5-year experience in product development & management, with prime work in asset product launches, innovation, improvements
• Experience in asset & SME product development with banking sector is highly preferable

• Strong analytical skills
• Pricing & budgeting skills
• Proficient in MS Office
• Excellent leadership & cross-functional coordination capabilities
• Ready for mobility
• Ability to work under pressure

Mobilink Microfinance Bank Ltd. (MMBL) is a leading financial institution providing comprehensive banking services to over 42 million registered users, including more than 16 million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 100 branches and 200,000 branchless banking agents.

The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.

At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.

This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.