Lead Generation Specialist

3 weeks ago

Lahore, Punjab, Pakistan BRILZEN Full time

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BRILZEN is a fast-growing and innovative startup, offering a comprehensive one-stop platform for high-quality freelance services. We are committed to solving common business challenges by streamlining collaboration, reducing costs, and eliminating the need for multiple service providers. Our mission is to deliver seamless, efficient, and impactful solutions that empower individuals and businesses to thrive.

Job Summary:

We are looking for a Lead Generation Specialist to research, identify, and reach out to potential clients based on targeted industry-specific factors. The ideal candidate will be responsible for building a high-quality sales pipeline through various lead generation tools, data extraction techniques, and strategic outreach efforts.

Key Responsibilities:

  • Conduct thorough market research to identify potential leads based on industry, job title, demographic factors (age, gender), and interest-based criteria.
  • Utilize lead generation tools, databases, and social media platforms (e.g., LinkedIn, Google, CRM software) to find and extract relevant lead data.
  • Reach out to potential clients through cold emails, calls, and social media engagement to introduce products/services.
  • Segment and categorize leads based on engagement levels, interest, and likelihood of conversion.
  • Maintain and update CRM systems with accurate lead details and follow-ups.
  • Analyze lead generation metrics to improve outreach strategies and optimize conversion rates.
  • Collaborate with the sales and marketing teams to align lead generation efforts with business goals.

Requirements:

  • Bachelor's degree, Business Administration, or a related field.
  • Proven experience in lead generation, business development, or digital marketing.
  • Strong knowledge of lead generation techniques, including database sourcing, email outreach, and social media prospecting.
  • Familiarity with lead generation tools (e.g., LinkedIn Sales Navigator, Apollo etc.)
  • Excellent communication and persuasion skills to engage potential clients effectively.
  • Ability to analyze and extract high-quality data from different sources to refine targeting strategies.
  • Self-motivated, detail-oriented, and results-driven mindset.
  • Experience with paid advertising campaigns (Facebook Ads, Google Ads) for lead generation.
  • Knowledge of data scraping and automation tools for finding leads efficiently.

Understanding of different business sectors and their target audiences

Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesMarketing Services

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