Search Engine Marketing and Paid search Team Lead

2 weeks ago


Lahore, Punjab, Pakistan Gathern | جاذر إن Full time
Responsibilities
  • Develop optimization strategies that increase the company's search engine results rankings
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
  • Implement link-building campaigns in coordination with client SEO goals
  • Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
  • Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
  • Collaborate with other team members to manage SEM strategy
  • Update content and website links for maximum optimization and search engine rankings
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & owned channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them
  • Boost the conversion rates between the full funnel segments by bringing in creative ideas to boost the KPIs
  • Work with team members to understand data requirements and objectives, resulting in successful deliverables
  • Analyze and report on critical performance metrics
Requirements
  • A minimum of 5 years of experience in a related role and in the start-up space
  • Prior experience in a similar role, as well as experience building effective multi-channel PPC, SEO, and SEM.
  • Have solid channel analysis and reporting expertise, including Google Analytics experience
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
  • Professional experience in A/B testing and Data-Analytics
  • Basic understanding of business financials, ROI, and profitability concepts
  • A portfolio of successful growth implementations and interventions
  • Quick learner who can collect, organize, analyze, and communicate data and information
  • Excellent written and oral communication skills, good presentation, and persuasion skills
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