Media Buying Associate – Paid Search

6 days ago

Rawalpindi Cantonment, Pakistan Tinavi Beauty Robotics Full time
Overview

Media Buying Associate – Paid Search & Social Facebook & Google Ads (Remote Contract)

We are looking for a Media Buying Associate to manage and optimize paid campaigns across Google Ads and Facebook (Meta) Ads. This is a remote contract opportunity, offering flexibility and the chance to work on impactful projects while driving measurable results in performance marketing.

In this role, you will be directly responsible for setting up, monitoring, and optimizing paid campaigns, ensuring they deliver high-quality leads, conversions, and strong ROI. You will also collaborate with internal teams to ensure campaigns are aligned with overall marketing objectives. This is a contract-based, remote role.

Responsibilities
  • Plan, set up, and manage advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).
  • Optimize campaigns to meet performance goals (CTR, CPA, ROAS).
  • Conduct keyword research, audience targeting, and segmentation for maximum efficiency.
  • Track and analyze performance using Google Analytics, Tag Manager, and Meta Business Suite.
  • Run A/B tests on ad copy, creatives, and landing pages to boost campaign results.
  • Manage monthly advertising budgets effectively to maximize ROI.
  • Generate clear performance reports with actionable insights.
  • Ensure campaigns follow industry standards, platform policies, and data privacy regulations.
  • Stay up to date with platform updates, trends, and best practices in paid media.
Qualifications
  • 2–3 years of hands-on experience managing Google Ads & Facebook Ads campaigns.
  • Solid understanding of performance marketing, bidding strategies, and audience segmentation.
  • Proficiency with Google Analytics, Meta Ads Manager, and campaign tracking tools.
  • Strong analytical and problem-solving skills with attention to detail.
  • Basic ad copywriting and creative testing skills.
  • Excellent communication and organizational skills.
  • Ability to work independently and manage multiple campaigns within deadlines.

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