Paid Advertising Manager

3 days ago

Rawalpindi Cantonment, Pakistan beBeeDigital Full time $110,000 - $170,000
Senior Digital Advertising Specialist Job Description

About the Role:

We are seeking an experienced and skilled Senior Digital Advertising Specialist to lead our digital advertising efforts. This is a remote position requiring work during Eastern Standard Time (EST) hours.

Key Responsibilities:

  • Build and maintain strong client relationships, identifying opportunities for upsells, cross-sells, and referrals to drive additional revenue.
  • Develop and execute comprehensive Paid Ads campaigns to drive more revenue for clients.
  • Collaborate closely with clients to understand their business goals, provide expert recommendations, and deliver clear, actionable reports.
  • Conduct thorough keyword research and competitive analysis, optimize ad copy, landing pages, audience targeting, tests and more to improve ROI.
  • Manage PPC campaigns across various platforms (such as Google Ads, Facebook Ads).
  • Strategize and execute compelling social media marketing campaigns across different platforms (Facebook, Instagram, LinkedIn, TikTok).
  • Plan, create, and manage high-quality content for social media channels that aligns with the client needs and resonates with their target audience.
  • Stay up-to-date with the latest trends in PPC and social media marketing, adapting strategies promptly to changes in platforms and market trends.
  • Analyze and report on the performance of digital marketing campaigns, adjusting strategies as needed for optimal results.
  • Collaborate with team members to maximize the impact of digital marketing efforts, ensuring a cohesive approach.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Minimum 4 years of experience in digital marketing, with expertise in PPC and social media ads.
  • Proven experience with international campaigns.
  • Strong analytical and project management skills, capable of leading campaigns.
  • Up-to-date with the latest digital marketing trends and best practices.
  • Excellent communication skills in English, both written and verbal, with the ability to maintain regular client communication.
  • Versatility in adapting marketing strategies to various client industries.
  • Strong teamwork and collaboration skills.

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