Assistant Brand Manager

1 day ago

Lahore, Punjab, Pakistan Digitt+ Full time
Overview

At Digitt+, we are dedicated to fostering financial inclusion across diverse sectors. We empower rural communities and farmers with accessible solutions and support merchants with seamless services such as payments, payroll, and Wallet as a Service through our Open API technology. Additionally, we provide everyday customers with innovative and user-friendly tools to simplify and enhance their financial experiences. Utilizing cutting-edge technology, we bridge financial gaps, enable economic growth, and create opportunities for a more inclusive and prosperous future.

Job Summary

As an Assistant Brand Manager, you\'ll support the development and execution of innovative brand strategies, ensuring Digitt+ remains relevant, trusted, and top-of-mind for our customers. You'll collaborate across teams, engage with partners, and help track performance to drive brand growth in the fintech space.

Key Responsibilities
  • Assist the Brand Manager in crafting and executing brand campaigns and marketing strategies to elevate Digitt+'s position across target segments
  • Conduct market research, trend analysis, and competitive benchmarking to identify growth opportunities and drive differentiation
  • Manage end-to-end rollout: teasers, launch posts, in-app comms, PR coverage
  • Drive creation of branded content calendars for LinkedIn, Meta and YouTube
  • Co-develop and execute 360° brand campaigns (awareness, acquisition, retention)
  • Support creation of brand communications—social posts, feature launch teasers, partner announcements, and agri-centric content, ensuring tone and identity consistency
  • Collaborate with cross-functional teams (product, partnerships, marketing, design) to align brand messaging, especially during feature rollouts
  • Support brand audits and recommend improvements in messaging, design, or campaigns
  • Coordinate with external agencies, creative partners, and vendors for campaign deliverables
  • Monitor brand campaigns using performance metrics and KPIs, prepare weekly/monthly reports, and recommend optimizations
  • Assist in managing marketing budgets—tracking expenditures and ensuring cost-effective campaign execution
  • Ensure brand consistency across all touchpoints, including digital platforms, merchant materials, and internal communications
Qualifications
  • 2–3 years in brand management or consumer marketing
  • Strong grasp of brand identity, storytelling, and positioning
  • Experience handling campaigns with agencies or vendors
  • Understanding of digital channels and customer engagement strategies
  • Bachelor's degree in Marketing, MBA is a plus
Why Join Us?
  • Lead the digital growth engine of a fast-scaling EMI wallet brand
  • Opportunity to combine brand storytelling with measurable performance impact
  • Be part of an innovation-driven fintech team shaping financial inclusion and digital payments
Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales

Note: This description retains originally provided information while removing non-essential content and correcting formatting for clarity and consistency.


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